UI Design for a FinTech App: 6 Handy Practices UI Design for a FinTech App: 6 Handy Practices
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UI Design for a FinTech App: 6 Handy Practices

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By Industries
04 Mar 2020
6 min read
Update:

In the tough embrace of technologies, financial services have developed much during the last years. The mix of these two words is known today under the term “FinTech.” The signature products of this industry are digital banking, online trading apps, and e-wallets.

In the age of mobility, FinTech companies have an urgent need in well-performing mobile applications that help them reveal their big ideas and deploy innovation in financial services via fintech app development services.

In this article, we will talk about how to design a truly intuitive FinTech application that stands out in the market with its beautiful style and usability. Let’s consider what should be kept in mind when the UI design of a FinTech app is on the table. 

Focus on User Behaviour

UI Design for a FinTech App: 6 Handy Practices 2
Money Transfer Mobile App by Mehmet Özsoy for Fireart Studio

Before you start designing and developing a FinTech application, ask yourself the following questions. What is the core problem of your ideal target user? Try to shape the idea of how to solve it and make it the foundation of your mobile app concept. 

Is your mobile app solving the user’s problem? If yes, you can move forward and ask yourself the next question: how quickly and smoothly does an app solve it?

The app should be able to solve persisting user hardship or even predict some difficulties and enhance user convenience in advance. Both of these questions are essential for mobile app success. To make your FinTech applications meet these requirements and satisfy the user’s expectations, you should research your client’s business first and dig into peculiarities of the FinTech industry. 

Try to get a clear understanding of the client’s product basics, knowledge of target audience, and stakeholders. If you can inculcate any tricks of the trade to the mobile FinTech app, it will make an app even more competitive.

Simplify Information 

Many FinTech applications that are recognized as market leaders are very simple and easy to use. However, simplicity is the ultimate sophistication. To make an app look simple and provide a user with all the needed information is a challenging task. 

When creating the information architecture in the app, you should try to condense the mass of information to relevancy and present everything in a straightforward form that is clear at a glance.

To boost the app intuitiveness and usability, you should work on page layout, content display, and task flow to begin with. 

We recommend keeping the frequently asked operations easily accessible to the user. Another great practice is to present bulky financial data as engaging visual images, such as graphs or charts. Try to make call-to-actions well-visible in the user interface and help users take the desired actions. 

Choice of Background

UI Design for a FinTech App: 6 Handy Practices 3
UI Design for Kangaroo Wallet by Sèrgi Mi for Fireart Studio

You might be surprised, but the app background contributes much to the app’s efficiency and usability. Before you select an app background, think of your target audience, its preferences, needs, and requirements. 

In modern FinTech, clean light backgrounds have become very popular. However, dark user interfaces also have many pros and cons. For example, dark UIs perform even better when it comes to the presentation of graphic content. On the other hand, they are not very convenient if an app is operated on mobile devices with a poor display.

Font Selection

Many mobile app designers advise using fonts, such as Lato, Roboto Condensed, and Titillium Web, in a user interface design. You are free to choose a font that suits your mobile app mood and style best. Although you should keep in mind that it firs in compact spaces without affecting the legibility.

In FinTech applications, there are usually three individual characters like $. Check if each of them looks excellent when you pick a particular font. It is very important because the financial industry revolves around numbers and figures. Keep it in mind and test these symbols in different fonts if you don’t want to have a leaning dollar sign in your app.

Charting Styles

UI Design for a FinTech App: 6 Handy Practices 4
Personal Finance App by Sajon for Fireart Studio

When it comes to presenting information in the charts, you may face some difficulties in choosing the right visual style. Since you are creating a design for a FinTech app, keep in mind all the elements, including charts, must look simple, minimalist, and easy to understand. Don’t force a user to guess what your chart demonstrates; make it clear at a glance.

The Fintech apps have specific restrictions like Frameworks and APIs, so there is not much that can be done with the charting styles.

Gamification

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Mobile Banking App Design by Sèrgi Mi for Fireart Studio

Despite the fact that your application is designed for the financial industry that looks very serious and strict, it doesn’t mean you should not incorporate fun into the user experience. Gamification of UI for a FinTech app can make users more loyal to a company and add a bit of fun into the user experience. 

Probably, gamification elements will not only help users enjoy the transaction but also enhance user satisfaction.

Closing Thoughts

In this article, we have created a handy list of notes for designers and entrepreneurs to help deliver a successful and intuitive user interface for a mobile FinTech application. Most of the Fintech apps have confusing user interfaces that force users to take a pause and understand how the app works first. Hopefully, these practices will help you avoid mistakes in UI/UX design for a FinTech app and create a digital product with a perfect market-fit.

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