In the tough embrace with technologies, financial services have developed much during the last years. The mix of these two words is known today under the term “FinTech.” The signature products of this industry are digital banking, online trading apps, and e-wallets.
At the age of mobility, FinTech companies have an urgent need in the well-performing mobile applications that help them reveal their big ideas and deploy innovation in financial services.
In this article, we will talk about how to design a truly intuitive FinTech application that stands out in the market with its beautiful style and usability. Let’s consider what should be kept in mind when the UI design of a FinTech app is on the table.
Before you start designing and developing a FinTech application, ask yourself the following questions. What is the core problem of your ideal target user? Try to shape the idea of how to solve it and make it the foundation of your mobile app concept.
Is your mobile app solving the user’s problem? If yes, you can move forward and ask yourself the next question: how quickly and smoothly does an app solve it?
The app should be able to solve persisting user hardship or even predict some difficulties and enhance user convenience in advance. Both of these questions are essential for mobile app success. To make your FinTech applications meet these requirements and satisfy the user’s expectations, you should research your client’s business first and dig into peculiarities of the FinTech industry.
Try to get a clear understanding of the client’s product basics, knowledge of target audience, and stakeholders. If you can inculcate any tricks of the trade to the mobile FinTech app, it will make an app even more competitive.
Many FinTech applications that are recognized as market leaders are very simple and easy to use. However, simplicity is the ultimate sophistication. To make an app look simple and provide a user with all the needed information is a challenging task.
When creating the information architecture in the app, you should try to condense the mass of information to relevancy and present everything in a straightforward form that is clear at a glance.
To boost the app intuitiveness and usability, you should work on page layout, content display, and task flow to begin with.
We recommend keeping the frequently asked operations easily accessible to the user. Another great practice is to present bulky financial data as engaging visual images, such as graphs or charts. Try to make call-to-actions well-visible in the user interface and help users take the desired actions.