Ways to Use ChatGPT in Design Process Ways to Use ChatGPT in Design Process
Review: 5- 5 5 Ways to Use ChatGPT in Design Process

Ways to Use ChatGPT in Design Process

Design Trends
08 Mar 2023
17 min read

There is hardly a person who hasn’t heard about ChatGPT yet and hasn’t tried it, at least for fun. But what if we told you there is much more in ChatGPT for designers than just fun and jokes? With the advent of AI language models like ChatGPT, designers now have access to a powerful assistant that can help them in various aspects of the graphic design agency services, design process, from research to documentation and wireframing. In this post, we’ll share 20 ChatGPT design tools that can ease your life and save you time — with prompt ideas

Ways to Use ChatGPT in Design Process 2
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What is ChatGPT?

ChatGPT is an advanced AI language model created by OpenAI to generate human-like responses to text-based prompts. OpenAI has released several versions of the model, each one with more parameters and better performance than the last. The latest version, GPT-3, has 175 billion parameters and has been described as a breakthrough in the field of natural language processing.

Here are some more facts:

  • ChatGPT has been trained on various text sources, including books, articles, and websites, to ensure that it has a broad understanding of language and can generate responses that are relevant and accurate.
  • ChatGPT’s training data consists of over 45 terabytes of text, making it one of the largest language models in the world.
  • For ChatGPT, it took 5 days to get 1 million users. For comparison, it took 3.5 years for Netflix.
  • The model has achieved great results in several natural language processing benchmarks, including SuperGLUE and LAMBADA.

ChatGPT has the potential to automate a whole lot of tasks that were previously thought to require human intelligence. And no, it won’t take your job, but it can make it much easier. If you provide web design services or are in any other way involved in design processes, here are 20 things that ChatGPT can handle for you.

20 Ways To Improve Your Design With ChatGPT

There are many things ChatGPT can do in UI, UX, and product design. You just need to know the right prompts and be ready to analyze the information you get — the model is advanced, but it still can’t replace a person when it comes to creative thinking and, well, just good taste.  

Learn Faster

Constant learning makes a good designer, but constant learning also takes a lot of time. ChatGPT can, first of all, ease your research on pretty much any topic and also recommend lots of powerful tools and learning resources you would spend a day finding yourself.

Prompt ideas: 

  • I’m a junior designer looking to improve my typography skills. Can you recommend any resources or provide tips on creating effective typographic compositions?
  • I’m working on a web design project, and I want to ensure that the site is accessible to users with disabilities. Can you provide any resources or guidance on designing for accessibility?
  • I’m working on a branding project, and I want to better understand the psychology behind color choices. Can you recommend any resources or provide an overview of how color affects perception and emotion?

Find Inspiration

The lack of inspiration is a mood killer. How many nights did you spend looking for that light of creativity and failed? Now, ChatGPT can solve the problem or at least help in solving the problem by pushing you in the right direction. It has access to vast amounts of information on design trends and history that you can now use to access relevant ideas for a specific design project.

Prompt ideas: 

  • What are some popular website design trends for e-commerce websites?
  • Can you suggest examples of successful packaging designs for organic food products?
  • I’m feeling stuck on a design project and need some creative inspiration. Can you recommend any creative exercises or techniques for generating new ideas?

Generate Ideas

This point is similar to the previous one but a bit more practical. As a designer, you can ask ChatGPT to generate as many design ideas as you wish, providing the model with a number of parameters to follow. Think of it as your brainstorming buddy that never gets tired or irritated.

A screenshot with design ideas from ChatGPT
A list of design ideas generated by ChatGPT

Prompt ideas: 

  • Generate 3 unique infographic design concepts for a report on renewable energy. The infographics should be visually engaging and incorporate green and blue color palettes.
  • Design an app interface for a meditation and mindfulness app that features calming color schemes and intuitive navigation.
  • Design a website for a local farm-to-table restaurant that highlights the restaurant’s commitment to sustainable, locally sourced ingredients.

Explore Color Schemes

Choosing the right color scheme can boost or ruin your design. While experienced designers know all about color theory and how it influences the design outcome, beginners might struggle with choosing the right palette, and simply browsing through different options doesn’t really help.  Designers can provide ChatGPT with information on the target audience, brand values, and the purpose of the design. Based on this information, it can generate color palettes and combinations.

A screenshot with color scheme ideas from ChatGPT
Color scheme ideas generated by ChatGPT

Prompt ideas: 

  • I’m designing a poster for an environmental awareness campaign. Can you suggest some color palettes that would reflect the urgency of the message and inspire action?
  • I’m working on a logo design for a new tech startup. Can you recommend some color palettes and combinations that would help communicate innovation and creativity?
  • I’m creating a brochure for a travel agency. Can you suggest some color palettes and combinations that would evoke a sense of adventure and exploration?

Write Copy

Forget about “lorem ipsum” on your design prototypes. As a language model, ChatGPT can generate any type of website or marketing copy, saving you a lot of time and making your presentations to the client much more effective.

Prompt ideas: 

  • Craft a tagline for a new meal delivery service that focuses on convenience and healthy eating.
  • I’m designing a new website for a law firm. Can you suggest a tone and style that would be appropriate for this type of project?
  • I’m designing an app that requires a lot of written content, but I’m not confident in my grammar and syntax skills. Please provide suggestions and corrections to improve the quality of the copy.

Generate Product Design Concepts

ChatGPT product design tools can be very helpful, especially for designers with little experience or those struggling with inspiration. It can help you generate product design concepts based on the client’s specifications and requirements. It probably won’t do all the job for you, but it can offer useful insights with the consideration of trends,  guiding you in developing unique and competitive product concepts.

A screenshot with product design idea from ChatGPT
Product design idea generated by ChatGPT

Prompt ideas: 

  • Design an eco-friendly reusable water bottle that is both functional and stylish.
  • Design a package for a new brand of supplements aimed at young working women who want quick results with low effort.
  • Create a new type of eco-friendly packaging for a snack food brand.

Write A Product Brief

Another way ChatGPT can help product designers is to write product briefs — a job that lots of us don’t really like. You can provide the model with information about the product you are working on, such as its purpose, target audience, features, and benefits. ChatGPT can then use this information to help you craft a compelling product brief that effectively communicates the product’s value proposition and unique selling points.

A screenshot with a product brief from ChatGPT
Product brief generated by ChatGPT

Prompt ideas: 

  • Develop a product brief for a new branding design for a technology company that specializes in cybersecurity solutions
  • Write a product brief for a new mobile app design for a fitness startup that offers personalized workout plans.
  • Create a product brief for a new website design for a non-profit organization that focuses on animal rescue.

Generate User Flow

In this case, you can either get inspiration from the ChatGPT version of the user flow for your product or verify your ideas by comparing your flow with the model’s. You can also ask ChatGPT to improve the suggested user flow, making it simpler and more intuitive.

A screenshot with a user flow from ChatGPT
User flow for a dating app generated by ChatGPT

Prompt ideas: 

  • Generate user flow for a grocery shopping app.
  • Identify the potential pain points in this user flow.
  • Here is a user flow for a photo edit app aimed at seniors. How can you improve it?

Create A Page Wireframe

ChatGPT is not perfect when it comes to generating page layouts and wireframes, but at least it can give you inspiration or help you check for the missing elements on the page. Remember, you can always ask the model to improve the results by adding new context and requirements.

A screenshot with a page wireframe from ChatGPT
Page wireframe generated by ChatGPT

Prompt ideas: 

  • Develop a wireframe for a subscription-based news website with a focus on user personalization
  • Create a layout for a financial dashboard that displays real-time data and analytics
  • Design a layout for a travel blog that incorporates stunning visuals and an intuitive navigation menu.

Generate Error/Success Messages

If you are frequently writing error/success messages, you know that at some point, you are just out of ideas. With ChatGPT, you can delegate this boring task to AI or improve your own messages with consideration of the different scenarios.

A screenshot of an error message from ChatGPT
Error message generated by ChatGPT

Prompt ideas: 

  • Create an error message for when a user tries to purchase an out-of-stock item on an e-commerce website.
  • Design a success message for when a user successfully signs up for a newsletter.
  • Design a fun success message for when a user successfully completes a payment transaction to a charity fund.

Simplify Information Architecture

Information architecture is a critical component of UX design, and it’s also a component where you can easily get confused and make a mistake. ChatGPT can help you with  content grouping and information flow design. If you need some theory on the topic, ChatGPT can always provide suggestions on the most effective ways to structure the site’s information architecture.

A screenshot of an information architecture idea from ChatGPT
Information architecture suggested by ChatGPT

Prompt ideas: 

  • Design an information architecture for a new e-commerce website selling home goods, taking into account the different types of products and customer preferences.
  • Create an improved information architecture for a news website with a large amount of content across multiple categories.
  • Review the existing information architecture for a healthcare website that provides information on various medical conditions and treatments and give your ideas on simplifying it.

Develop User Personas

User persona development is one of the first steps toward a successful design, and now you can delegate this task to ChatGPT. It can quickly analyze information about the target audience, such as demographics, behaviors, goals, pain points, and preferences. It can also provide insights and suggestions on how to prioritize and segment the personas based on their importance and impact on the product or service.

A screenshot of a user persona idea from ChatGPT
User persona generated by ChatGPT

Prompt ideas: 

  • Develop a user persona for a social media platform aimed at professional artists and creatives.
  • Identify gaps or inconsistencies in user persona data and suggest ways to fill them
  • Create a list of survey questions for potential users of an e-commerce website that sells sustainable fashion

Ease Usability Testing

Asking ChatGPT to generate usability testing scenarios is another way you can take the weight off your shoulders. The results might be rather basic with simple prompts, but you can try adding more details and requirements.

A screenshot of a usability test idea from ChatGPT
Usability test scenario generated by ChatGPT

Prompt ideas: 

  • Recommend the best practices for usability testing.
  • Analyze these usability test results. Identify common issues and patterns in user behavior and make recommendations for design improvements.
  • Create a usability testing plan for *your website*.

Communicate Better

Delegating communication issues to a soulless machine sound risky, but in fact, ChatGPT can make lots of things easier for you when it comes to communication with clients, managers, and colleagues, whether you need to ask for a raise or explain a specific design term to a client who understands nothing about design.

A screenshot of a design term explanation from ChatGPT
Design term explanation generated by ChatGPT

Prompt ideas: 

  • Write a polite yet convincing email to my manager asking for a salary review.
  • How can I ensure that everyone on my team has a clear understanding of project goals and expectations?
  • What are some strategies for collaborating with cross-functional teams during the design process?

Solve Problems

ChatGPT can act as your problem-solving buddy. Describe the situation you are in and ask for advice: the model doesn’t have the design experience you have, but it has access to tons of data and can provide a new perspective on the issue.

Prompt ideas: 

  • I’m designing an infographic to convey complex information in a simple way, but I’m struggling to find a visual metaphor that accurately represents the data. *insert data* Can you offer any ideas or inspiration on how to approach this creatively?
  • I’m struggling with typography. Can you suggest some unique font pairings for a modern and minimalistic website design?
  • I’m tasked with designing a website for a new e-commerce store, but I’m struggling to create an intuitive and user-friendly navigation system. Give me ideas on how to structure the navigation and make it easy for users to find what they’re looking for.

Plan A Design Presentation

The moment has come: your managers asked you to make a design presentation for your colleagues, and you have no idea what to do now. ChatGPT can handle it. Ask it for a list of ideas, pick the one you like, and ask the model to make a presentation plan. Of course, you can ask AI to write the whole presentation for you, but make sure to add some personal insights and experience.

A screenshot of a presentation plan from ChatGPT
Design presentation plan generated by ChatGPT

Prompt ideas: 

  • I like the first idea. Create a presentation plan for 20 slides.
  • Here is my presentation text. Make it easier to understand for people with less experience in UX design.
  • Write a presentation according to the following plan. The tone should be friendly, fun, and easy to follow.

Delegate Design Documentation

We won’t bore you with screenshots here as they will take hours to read, and no one wants to read documentation without being paid for it. But believe us, ChatGPT is pretty good at writing design documentation as long as you give it specific requirements. Try it out yourself with the following prompts.

Prompt ideas: 

  • Write a design system component documentation for the Carousels component. Describe when to use, anatomy, placement, content, behaviors with states and interactions. Add 3 links for the best practices of this component.
  • Create design documentation for the Primary Button component. Describe when to use, anatomy, placement, content, behaviors with states and interactions. Add a table with the different component states and describe them with design tokens.
  • Create design documentation for the Typography System. Describe the font family, font sizes, line heights, font weights, and how to use the typography in the design system.

Summarize Ideas

ChatGPT “reads” and processes information much faster than a human brain is capable of. One of the best ways to use this ability is to ask it to summarize large chunks of information. You can feed the model with any long and complicated text you have and let it create a TLDR version or extract the main ideas.

Prompt ideas:

  • Here is the user interview. *insert data*. Summarize it.
  • Create a TLDR version of this report.
  • Here are 5 user interview notes. Create a table with the main takeaways.

Personalize Copy

We already mentioned that ChatGPT could write copy, sometimes quite well, but it can also adjust the existing messages or design ideas to cater to the specific audience, saving you a lot of time and effort.

A screenshot with button copy ideas from ChatGPT
Button copy personalized by ChatGPT

Prompt ideas: 

  • Rewrite this interface copy, so it’s easier to understand for older users.
  • Here is my design idea. Suggest how I can change it to cater to men rather than women.
  • Rewrite this product description, so it is appealing to this user persona *insert data*.

Get into a Roleplay

We told you that ChatGPT could act as your buddy, but it can actually act as anyone you want it to. Just state the role, and the model will adjust the outcomes according to it. It can help simulate user interviews or rehearse a hard conversation with your boss.

Prompt ideas: 

  • Act as a user of a dating app for seniors. How would you like to be notified about a new match?
  • Act as a motivational coach and help me with my procrastination.
  • Act as senior UX designer and team lead. How should I ask for your feedback on my new project?

Final Words

Whether you are a product designer or provide UI/UX design services, ChatGPT can revolutionize your work process — or at least simplify it and speed up the aspects connected with research and data processing. Don’t rely on it completely: the model is not perfect and can sometimes generate untruthful information (especially when it comes to statistics). But with proper control and detailed prompts, it can become your best design mate.

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