Electrys

In this mobile app design case study, we tell how Fireart designed Electrys, an award-winning EV charging app design concept. We spent days and weeks researching the real-world frustrations of EV drivers, crafting the customer journey for this EV mobile app UI/UX, and creating the all-in-one app.

Branding

Mobile App Design

UI Design

UX Research

Motion Design

Electrys is a mobile app concept built to fix the broken EV charging experience globally. Its mission is to remove a massive pain from the life of EV users: eliminate range anxiety and make charging an electric vehicle as easy as using a smartphone.

The platform acts as a single hub for drivers to find, use, and pay for charging. We approached it as setting a new standard for UI/UX for green tech startups, accelerating the switch to sustainable transport.

Client

Fireart

Product

Electrys App

Industry

Energy Tech, Automotive, Mobility

Region

Global

Duration

12 months

A standout project, it has attracted Fireart multiple enterprise clients with the power of smart cross-platform product design.

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Challenges

Wasted Time

The number one complaint from drivers was arriving at a station only to find it broken or occupied. This unreliability creates frustration and erodes trust in the electric vehicle app design ecosystem.

Payment Headaches

Users are forced to juggle multiple apps and proprietary cards just to pay for a charge. Existing apps are often slow and confusing, offering a poor interaction with little to no customer support.

No Reason to Come Back

The entire user journey is lackluster and forgettable. Apps lack personalization and do nothing to reward loyalty, missing an opportunity to drive retention.

Goals

All-in-One EV Super-App

A hub that consolidates station finding, trip planning, payments, and charging history into one sustainable mobility app UI.

User-friendly Experience

Prioritized usability with a clean interface incorporating motion design for apps, easy onboarding flow, and an intuitive payment system that works every time, everywhere.

Rewarding Platform

Turn a boring (yet sustainable) task into a rewarding one with gamification and a built-in loyalty program that keeps users coming back.

Data-Driven Strategy

A strategic roadmap built on a foundation of 32 user interviews and a detailed customer journey map. We created a base of explicit customers’ pains and wants, leaving no place for guesswork.

All-in-One Platform Design

An EV “super-app” with all bells and whistles: real-time station finding, intelligent trip planning, and seamless payments. We took inspiration for this EV charging app design from sci-fi dashboards and electrical grids, creating a perfect wrapper for an intuitive, future-ready platform.

Loyalty Engine

A built-in loyalty system to drive retention. We turned a boring charging chore into a look-forward-to activity with collectible badges and “electron” rewards that encourage users to come back.

Scalable Design System

A comprehensive library of reusable components to ensure brand consistency and provide a future-proof foundation for the platform’s growth on any device.

01 Finding a Reliable Charger

Range anxiety is a trust issue, a fear of going far in an EV and not finding a working charger. To solve this, our EV charging app design features a map that allows navigation and shows which stations are available. We’ve implemented a range of other features to address this issue in full:

A reservation system for charging spots with limits on usage time.
Two modes: private (for home charging) and public (for public stations).
A route planning feature that automatically adds charging stations to the trip.
Real-time charge status tracking with notifications.

To collect real info from users, we checked applications in the App Store and read the reviews on forums. Negative reviews are a goldmine for detailed feedback, i.e., customer pains. They’re saying, ‘The problem is there are no empty slots.’ Or, ‘The problem is that I can’t reserve a slot when I want to book it for 20 minutes.’ We took the cases of unhappy users were unhappy, and that helped us map out the jobs to be done.

The dashboard provides analytics and statistics of your charges. The full information, broken down hierarchically, with the most important information highlighted. Everything that might interest you — current charge status, how much you’ve charged in total this year, how many payments there were, the history of your trips — you can manage all of it completely in one app.

03 Platform People Want to Use

To drive retention, we designed “electrons”, an in-app currency, that allows users to earn points for using charging stations. Users can exchange their accumulated electrons for vouchers that reduce the cost of charging or provide other benefits. This way, every successful interaction, like charging or leaving a review, gets reinforced with a satisfying microinteraction, bringing instant value and boosting brand loyalty.

04 Top-Notch Design System

We based the cross-platform product design on several outstanding elements. The use of a pink-purple palette allowed the product to stand out among competitors, who typically use blue and green shades. The custom FireFlies font symbolizes energy and dynamism. Altogether, the visual identity helped create associations with electricity, making the product more recognizable in the market.

We went for the design that wouldn’t be flat, but rather flowing and dynamic, like a current, an electric current. This is why we used lots of motion design and interconnected elements.

Attracting Enterprise Clients

The Electrys case study became a powerful magnet for new business, attracting multiple enterprise clients in the EV charging and mobility space. They saw our understanding of the industry’s challenges and chose Fireart to design their platforms.

Recognition from the Global Design Community

The project received numerous features and accolades on major design platforms like Behance, earning recognition from the global design community.

The goal for any product in this space isn’t just to be beautiful; it’s to be reliable. A driver’s core need is to charge their car, quickly and without hassle. This project proved that we understand that fundamental business reality. We know how to design a platform that not only looks great but is built to solve the most critical user problems.

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"Even competitors praised the website, which successfully clarified complex concepts and synchronized seamlessly with social media platforms. Although they could make more structured recommendations, FineArt Studio's affordable prices and round-the-clock availability made them a great resource."

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Todd Irwin

“Boasting an outstanding quality of work, Fireart Studio implemented web designs that reflected the client's vision. The team was reliable and communicative, making for a smooth collaboration. They successfully delivered an online presence that the client is more than satisfied with."

Felix Rodriguez

"Prospective users praised the new website's seamless incorporation of multiple dashboards and beautiful design. FireArt Studio's collaborative approach, current technology stack, and extensive industry experience made the engagement enjoyable."

Julian Fagan

"Their deliverables earned positive feedback from the customer and end users. Particular points of praise for Fireart Studio's work included the UX/UI design, illustrations, and animations."

Bernhard Obenhuber

Electrys