See how Fireart Studio delivered full-cycle UI/UX design and development for a workout platform, creating a unique fitness experience with Pure Plank.
Our clients were Adam Copeland and Jay Reso, two fitness/wrestling superstars on a mission to launch Pure Plank: a smart fitness board. The tool and the corresponding app were supposed to make plank exercise, a tough but effective workout, something anyone can do correctly and stick with.
We developed the entire digital product, from the personalized user-facing app to the admin panel for managing workout content. The fitness app design connected the app to the physical board’s sensors, giving the athlete real-time feedback and turning a static exercise into a guided, interactive challenge.
Everybody knows the plank is good for you. Almost nobody enjoys doing it. The founders of Pure Plank came to us with a human problem, not a technical one: how do you convince people to stick with an exercise that’s uncomfortable, repetitive, and hard to do correctly?
A standard plank is just a timer on a phone. We needed to find a way to make a single, static exercise feel engaging enough for users to show up every day.
The UX for two fitness products had to feel like interaction with one single device, not a piece of hardware controlled by a remote.
The branding for the fitness tech startups market is full of generic designs. We aimed for an energetic look that wouldn’t feel bland.
Inject gamification and challenge into every session so that users can compete against their progress.
Develop a design to communicate motivation and wellness starting from the app icon.
Design a smart workout app design that offers coaching, tracking, and guidance.
Increase sales and app downloads via an intuitive buying process for in-app purchases.
Our research started from crafting clear customer portraits, whether it was a new mom, Rachel, in need of a quick home workout, or a 65-year-old Joe recovering from surgery.
A high-energy branding for fitness tech startups that gives Pure Plank a unique look in a crowded market.
The smart workout app design that syncs with the board to give users instant feedback on their workout.
The UX for fitness products with clear onboarding, progress screens, and coaching-inspired flows to build a workout habit.
The mobile app for smart devices processing data from the board's API, turning sensor readings into live gamification and analytics.
To stand out, the branding for fitness tech startups needed to feel different. We avoided the aggressive look of many fitness apps and created a fitness app UI design that feels energetic, modern, and welcoming, using smooth, rounded corners and vibrant gradients. But a static design is only half the story.
When a designer creates a design, they create static elements. But as front-end developers, we can play around with code to animate things. We take part in making the website or application feel more alive.
To beat the boredom of a static plank, the app had to provide constant interactivity. We designed the app to be a gamified workout partner. The fitness app UI design connects to the board’s sensors, showing your progress in real time and giving instant feedback on your form.
This gamification is supported by a clean analytics dashboard where users can see their history, calories burned, and overall activity score. This visualization of their work provides a powerful dose of motivation to keep going.
The UX for fitness products had to be effortless from the very first touchpoint. We handled the entire user flow.
We built an intuitive e-commerce module right into the app, complete with payment gateways like Apple Pay and Google Pay.
One-tap sign-ins with Apple, Google, and Facebook (SSO) made starting simple. The onboarding flow then guides users to set their goals for a personalization-driven start.
Added screen-sharing feature lets users cast their session to a TV for an immersion-focused experience.
We chose a modern tech stack for a scalable and reliable product, building the app with React Native to serve both iOS and Android users from a single codebase.
A key part of the project was building a powerful Admin Panel to give the Pure Plank team full control over their product. This custom dashboard empowers them to manage their entire business independently: from uploading new workout content and moderating the community to viewing user analytics and making informed decisions for future growth.
Pure Plank got the entire digital side of their business covered: a cross-platform mobile app for smart devices with a fresh brand identity and an intuitive UI, a custom backend, and an admin panel for total control over their content.
A polished, cross-platform mobile app launched successfully on both the iOS App Store and Google Play. The product got multiple features in the top industry media outlets, podcasts and TV shows.
Early adopters praised the interactive features and hardware connection, validating our approach to overcoming workout boredom.
The Admin Panel gave the Pure Plank team full control over their content and user base, allowing them to operate and scale their business freely.
The client’s trust is the strongest measure of success. Pure Plank remains an active partner, returning to Fireart for new features and optimizations.
I’m someone who’s always struggled to find the motivation to get into better shape. With Pure Plank, it was easy to get into, and now I absolutely love this and it’s made me addicted to planking.
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