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WinRar

Strengthen the company’s presence with the new rebrand concept. Here's how we have done it for WinRAR.

01

Background

New WinRAR

Almost everyone knows the old buddy WinRAR. Since April 1995 this utility for Windows helps over half a billion users worldwide to create and view archives in RAR or ZIP file formats, and unpack numerous archive file formats. Many years have passed since its first release, so it is high time for creating a renovated and bright WinRAR rebrand concept!

02

Logo redesign

Upgrading the classics

We redesigned the previous old-school logotype. Preserving the main concept and colors, we converted it into more simple shapes and colored with fresh gradients.

The old one

Recognisable, but too outdated and complicated.

Iteration #1

Better, but too obvious and still needs transformation.

Iteration #2

Good, but still is too complicated for visual perception

Final iteration

Simple and recognizable shapes keep the “Library” concept

Previous colors have changed into smooth gradients

Developers like the minimal old-school fonts, that is why we have replaced Arial with Proxima Nova

03

Interface

Updates

While creating the user interface we followed the basics of effective icon design, including consistency, legibility, and clarity.

We made the icon design simple and used minimal material icons in order not to overload the interface
Rows became less cluttered and provided with a white and gray background so it’s much easier to navigate between them
File size is now displayed along with units of measurement
Now there is enough space to display the time and date of modifications

Product package

Daring brand elements and colors make the new product box attract customer’s attention and stand out from other products on the shelf.

04

Website

Home page

The navigation bar is at the top of a page now. An updated landing page not only allows the user to buy and download WinRAR easily, but also displays important information about the product

Download page

Old download page had a pretty poor UX and wasn’t attractive. Users had to scroll the whole page to find a version they needed. But, things have changed. Now, there is an easily accessible download button that detects the user’s system automatically and a form for choosing another system option below.

About

Product information has become much more consistent and easier to read

News

Improved news page displays the previews of the latest news and shows the freshest one in a big format.

Support page

The previous support page had a few clickable options requiring the unnecessary user’s actions. Now, they are located by a degree of importance and have new tasty icons. FAQ section displays a few previewed questions, Lost Key and Individual Sales sections display a contact form instead of an email address.

Download page

Instead of the previous poor contact options, this page has a contact form with the dropdown options, consistent fields and a block with the partner programs below. Increased body text for short accent statements also goes with Proxima Nova Regular 32 pt. We have used Proxima Nova 22pt because it is neutral and perfectly matches bold branding elements. It’s easy to read and supports several languages including Cyrillic symbols for Slavic languages. Links - Proxima Nova Bold 22p

Buttons and forms

Buy WinRAR
Download FREE trial

Brand elements

Support icons

H1 - Rockwell 95 pt

H2 - Rockwell 60 pt

H3 - Proxima Nova Semibold 26 pt

Increased body text for short accent statements also goes with Proxima Nova Regular 32 pt.

Body text - Proxima Nova 22pt was chosen because it has neutral mood and nicely matches bold branding elements. It’s also very easy to read and is supported by several languages uncludin cyrillic symbols for slavic lanuages.

Links - Proxima Nova Bold 22pt

Case Studies
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