Almost everyone knows the old buddy WinRAR. Since April 1995 this utility for Windows helps over half a billion users worldwide to create and view archives in RAR or ZIP file formats, and unpack numerous archive file formats. Many years have passed since its first release, so it is high time for creating a renovated and bright WinRAR rebrand concept!
Upgrading the classics
We redesigned the previous old-school logotype. Preserving the main concept and colors, we converted it into more simple shapes and colored with fresh gradients.
The old one
Recognisable, but too outdated and complicated.
Better, but too obvious and still needs transformation.
Good, but still is too complicated for visual perception
Simple and recognizable shapes keep the “Library” concept
Previous colors have changed into smooth gradients
Developers like the minimal old-school fonts, that is why we have replaced Arial with Proxima Nova
While creating the user interface we followed the basics of effective icon design, including consistency, legibility, and clarity.
Daring brand elements and colors make the new product box attract customer’s attention and stand out from other products on the shelf.
The navigation bar is at the top of a page now. An updated landing page not only allows the user to buy and download WinRAR easily, but also displays important information about the product
Product information has become much more consistent and easier to read
Improved news page displays the previews of the latest news and shows the freshest one in a big format.
The previous support page had a few clickable options requiring the unnecessary user’s actions. Now, they are located by a degree of importance and have new tasty icons. FAQ section displays a few previewed questions, Lost Key and Individual Sales sections display a contact form instead of an email address.
Instead of the previous poor contact options, this page has a contact form with the dropdown options, consistent fields and a block with the partner programs below. Increased body text for short accent statements also goes with Proxima Nova Regular 32 pt. We have used Proxima Nova 22pt because it is neutral and perfectly matches bold branding elements. It’s easy to read and supports several languages including Cyrillic symbols for Slavic languages. Links – Proxima Nova Bold 22p
H1 – Rockwell 95 pt
H2 – Rockwell 60 pt
H3 – Proxima Nova Semibold 26 pt
Increased body text for short accent statements also goes with Proxima Nova Regular 32 pt.
Body text – Proxima Nova 22pt was chosen because it has neutral mood and nicely matches bold branding elements. It’s also very easy to read and is supported by several languages includin cyrillic symbols for slavic languages.
Links – Proxima Nova Bold 22pt