Hire us

The world has drastically shifted towards using mobile phones over personal computers or laptops. Digital games revenue across all platforms reached a staggering $109,8 billion in 2018,  with mobile games contributing an estimated 67.3% of the figure. Smartphones leave PC and consoles in the dust when it comes to profit. And with the number of mobile users predicted to reach 5 billion by the end of 2019, profits are set to grow.

Mobile apps development offers a great boost for entrepreneurs. That is why it is a top priority for startups to invest in. Though there are plenty of users ready to download your new app, their satisfaction significantly depends on the quality of the UI/UX design.

The Importance of UI/UX

As a business, you should determine your number one priority. While some may put that down as income, the highest priority of any business should be keeping clients satisfied. If you want to make your users satisfied, then you should invest time and effort into your mobile app interface design, chiefly in the fields of UI and UX.

User Interface (UI) essentially describes how your app looks. This includes graphics, aesthetics, and usability. Hence, you should strive to make your UI easy to use, effective, and enjoyable so that it will maximize the efficiency of human-computer interaction.

User Experience (UX) is a bit more of a nuanced concept. It is about the user’s feelings and experience when using your app. Modern users are extremely picky and they’ll delete your app within hours if there is something they don’t like about it. You should focus on emotions, feelings, and preferences when designing your app.

Here are five reasons why investing in mobile apps design is important for startups:

Appealing UI Contributes to Customer Satisfaction

Users might want to use your app for a number of reasons. While it seems that the provided services are the major determinant, it is actually simple navigation and appealing design that affects users’ satisfaction.

Just like we have physiological needs, people also have aesthetic needs – the desire to perceive something beautiful. This is why investing in UI/UX design is so important. If your app design is eye-catching and pleasing to the eye, then the chances that the customer will continue using your app are high.

If you want your startup to hit the ground running, you should hire mobile app designers. You can find a vast range of professionals at our mobile app design agency. They will turn your idea into reality.