Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one?
That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it.
This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more.
Think of it this way – your website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite.
Having said that, we’ve taken the liberty to provide you with a few tips which can drastically improve the user experience of your website.
Just think about it – if this entire article was one big paragraph, what are the odds of you going through it? In fact, what are the odds of anyone going through it? Slim, right?
How you put down your words isn’t the only thing that is going to make your text visually appealing. The blank space between your images, paragraphs, and other media is also critical. That’s what is commonly referred to as “white space.” Shocking, right?
According to Crazy Egg, white space around your titles and text is capable of increasing your users’ attention by as much as 20%. That’s not insignificant!
However, it is very important to achieve a proper balance. Too much white space can end up causing the user to feel as if the website is unfinished. Too much text can overburden them. Just make sure that you convey the message in a proper way without pumping too much text into it.
When we say consistently here, we mean that everything needs to match. The choice of your fonts, the sizes of your headings, coloring, spacing, overall design elements, button, illustration styles, and pretty much everything you can think of – it should all align.
Everything needs to be themed properly in order to add up to one coherent design which translates throughout the entire website, not only on one single page.
Drastic changes from one page to another can easily cause your users to feel lost. After all, they should always know that they are browsing through your website.