Digital concierge.
Powering homes and buildings.

We built our service to help both individuals and families as well as real estate partners managing the buildings in our community.

  • Branding
  • Illustrations
  • UX/UI Design
  • Development
Digital concierge.Powering homes and buildings. 4

Briefing. Story.

A few years ago, Cleanly reached out to Fireart to create an app for busy people who wanted to get their laundry and dry cleaning delivered in a button click.

In 2019, two companies decided on merging. As a result, we see the rise of a full-service, omnichannel, and single-source solution that covers all housekeeping needs. The new brand was called ByNext. It contacted Fireart with a request to help them implement digital visual refreshment. Digital concierge.Powering homes and buildings. 5

  • Transparent
  • Eco-Friendly
  • High Quality
  • Lifesaver
Appealing numbers

Data that
thrives.

30,000

home cleaning
bookings in 18 months

50,000

active customers

50,000

active customers

15,000,000+

orders processed

Brand Colors.

The logotype’s mood is supported by an extended color palette associated with the concepts of cleanness and clarity. The primary purple and blue communicate the feeling of space while secondary earthy tones set a cozy atmosphere and a
“familiar” look.

Primary Palette

  • Main Brand Communication
  • Logo Colorways
  • Text
Digital concierge.Powering homes and buildings. 6 Digital concierge.Powering homes and buildings. 7 Digital concierge.Powering homes and buildings. 8

Accent Palette

  • Links
  • Logo Buttons
  • Illustrations
Digital concierge.Powering homes and buildings. 9 Digital concierge.Powering homes and buildings. 10 Digital concierge.Powering homes and buildings. 11

Typography

Digital concierge.Powering homes and buildings. 12
Digital concierge.Powering homes and buildings. 13

The ByNext logotype was designed to express the convenience of the company’s services.

The flowing connections between the letters create a feeling of familiarity and human touch, while extended serifs add more credibility and trustworthiness.