Are you going to develop a website for your small business? It’s likely one of the best decisions you could make for your company in the new normal. Digital presence has become uber-important for all businesses today. In challenging times, when people are locked down at homes during the Coronavirus pandemic and while the whole world is quickly entering the new digital economy, building a beautiful and functional website has become the forehand need.
In this article, we would like to share ten key things small business owners must know to make a website work like a revenue-generating machine.
Actually, this recommendation is relevant to all businesses regardless of their types and scales. It might seem to sound too obvious, but we should mention it here anyway — introducing who you are on your homepage is critical for your online business. You can be surprised by the number of websites that don’t have a clear description of their companies and the services they provide. The content can be about something around the topic but not tell users how a company can help them. Your conversions can significantly suffer from this mistake.
Commonly, a great website must provide brief and key information about the company on a homepage. There is no need to place a lengthy description of your brand’s history, team, processes, and services. All this can be described on the “About Us” and “Our Services” pages (you can check these links as the content examples). The content on your homepage should obligatory include your brand name, logo, your definition as a company, and a few words about your values and mission.
Let your potential customers see that they have entered the right website and can find here what they’ve been looking for by entering a specific search query on Google, Yahoo, Bing, or any other search engine.
When choosing a domain name, keep in mind that it should be as simple as possible and include your brand name. It should be easy to remember and easy to type. We recommend using the .com domain as people are conditioned to type that extension when they enter a Web address. Don’t use slashes, numbers, or any other specific symbols not to harm your SEO or confuse users.
Nice web design is good, but it should also be functional. It’s advisable to pay particular attention to creating a clear and simple on-site navigation to avoid any user’s confusion. The links to the most important web pages must be located in well visible and expected spots in the website’s header and footer.
In rare cases, companies also place them in a side panel. A site map is a must-have for every website. It helps users easily navigate and find what they are searching for. You can also use dropdowns in the navigation menu to ensure that web visitors will find what they intend by reading headings of the web pages.
Don’t lose your customers just by locating your contact information in inappropriate places on a website. Make it easily accessible to users on the top right or top left of your homepage. It’s also advisable to place contact information on every page in the footer or sidebar.
Users might not be so patient as you can expect it. If they can’t find your contact information on your site within several minutes, they are very likely just to switch to your competitor’s website. So, you must be sure that your contact details are well visible and easy to find.