The online rental market is fiercely competitive, demanding websites that not only showcase rented items but captivate renters. A well-designed website can be the difference between securing loyal audience and struggling to keep the cashflow.
Let’s look at the best rental websites examples and design principles to inspire you. Check the elements that enhance user experience and boost your client base, transforming your website into a powerful rental magnet.
We’ve gathered examples of the best rental websites from across the world. Read about the features of each, and discover opportunities to boost your website.
What are the design features of rental websites?
While sharing core e-commerce features like search and clear visuals, rental websites stand out with distinct elements:
- Availability calendars
- Specific rental terms
- Flexible filtering
- User reviews
- Location-specific details
Beyond design, they might even use real-time chat, and price comparison tools to cater to the unique needs of the rental process and build trust with potential customers.
Another important feature for rental businesses is a mobile-friendliness. With smartphones in almost every pocket, users expect easy, on-the-go access to browse, compare, and book rentals. Catering to this trend is crucial for website success. Think streamlined designs with intuitive navigation optimized for touchscreens, fast loading times to avoid mobile data burnout, and booking processes requiring minimal steps and tapping.
The latest best rental websites designs
Check out the best rental website design trends from our selection below and get inspired to create your own website.
1. Hertz
Website: https://www.hertz.com/rentacar/reservation/
Hertz is a leading car rental company with a global presence, offering a wide variety of vehicles for various needs and budgets. It is recognized as one of the largest car rental companies globally, operating in over 140 countries with a vast fleet of vehicles.
The company’s website utilizes an attractive white, yellow, and blue color scheme, emphasizes easy access to key information, and offers a responsive layout with a navigation bar at the top of the page. At the same time, the information component of the website can be improved, since it provides too little necessary for the user data.
What we love: The website has an easy-to-use interactive field to fill in data about the user’s future rental.
2. Stuart Event Rentals
Website: https://www.stuartrental.com/
Stuart Event Rentals provides a comprehensive selection of rental equipment for various events, including weddings, corporate functions, parties, and more. They offer furniture, tents, linens, tableware, catering equipment, and other event essentials.
The website has a professional and user-friendly design with a focus on high-quality visuals. It uses a white and purple color scheme, clear calls to action tools, and high-resolution images showcasing their rental products. The website prominently features the option for free consultations, which is a great way to build trust with potential customers.
What we love: The products are well-categorized, making it easy for users to browse and find what they’re looking for.
3. Renters Warehouse
Website: https://www.renterswarehouse.com/
Renters Warehouse is a full-service property management and investment services company specializing in single-family rental homes. They offer a range of services for both investors and tenants, including property management, tenant screening, maintenance, and marketing.
Their website presents a positive user experience with its clear navigation, informative content, and user-friendly search functionalities. The website provides the user with a huge amount of different interactive tools for making their rental research clear and easy. While being colorful and visually appealing, the website is also very informative, which usually could be hard to achieve.
What we love: On the home page of the website there is an interactive map of the United States, which very conveniently demonstrates the location of the company’s offices.
4. Sixt
Website: https://www.sixt.com/
Sixt is an international provider of car rental services, offering a wide range of vehicles for various needs and budgets. They cater to both leisure and business travelers, with locations in over 110 countries worldwide.
The website boasts a modern design, using an uncommon black and orange palette with a modern type of layout that will be pleasing to the user’s eye with its large pictures and well-chosen fonts. High-quality images and sleek car models effectively showcase the rental offerings, allowing users to easily visualize their desired vehicle.
What we love: The website caters to a global audience by offering multiple language options.
5. Bright Event Rentals
Website: https://bright.com/
Bright Event Rentals provides event rentals for professionals, specializing in equipment for weddings, corporate events, parties, and more. They cater to clients in California, Arizona, and Texas, with showrooms in various locations.
As for the website’s design, the hero section at the top of the page features a large banner image showcasing various event rental equipment, effectively grabbing the user’s attention and highlighting the company’s offerings. Also, instead of tons of text information, some pages of the website are presented as videos, which greatly improves the user experience.
What we love: The website places a strong emphasis on customer testimonials, adding social proof, and building trust with potential clients.
6. United Rentals
Website: https://www.unitedrentals.com/
United Rentals is the world’s largest equipment rental company, offering a vast selection of equipment for various construction, industrial, and event needs. They cater to both professional contractors and individual consumers, with over 1,100 locations across North America.
The homepage of the website immediately conveys a sense of professionalism. It prioritizes clarity by displaying only the most crucial information alongside visually appealing pictures, creating a user-friendly experience. The website also provides the user with a large amount of additional content, such as news, various articles about construction equipment, and more.
What we love: The website offers a powerful search bar allowing users to filter by equipment type, location, availability, and other criteria.
7. Alamo
Website: https://www.alamo.com/en/home.html
Founded in 1974, Alamo boasts a long and established history in the car rental industry. It is recognized as one of the largest car rental companies globally, operating in over 100 countries with a vast fleet of vehicles. Alamo emphasizes customer satisfaction through initiatives like their “Complete Clean Pledge,” ensuring vehicles are thoroughly cleaned and sanitized.
Alamo’s design prioritizes usability and clarity. The website effectively guides users through the rental process with its intuitive interface and visually appealing elements. Buttons and prompts are easily identifiable and encourage users to take desired actions, like booking a car or exploring further information.
What we love: All visual elements of the website are made in the same cartoon-themed style, which makes it special.
8. Turo
Website: https://turo.com/
Turo is a peer-to-peer car-sharing marketplace, which allows individuals to rent out their cars to others. It operates as a platform connecting car owners (hosts) with renters, offering a diverse selection of vehicles in various locations.
The first thing that catches your eye is the incredible layout of the website, which correctly places all its components, such as pictures, photos, text, photo carousels, and more. Turo also provides a large amount of information about its hosts, for example, the user can look at their Instagram accounts and learn more about the cars they offer.
What we love: Turo’s designers managed to successfully place all the most important information on the main page, including FAQs, gift cards, and browsing by different types of user needs.
9. Thrifty Car Rental
Website: https://www.thrifty.com/us/en
Thrifty Car Rental, established in 1958 and part of The Hertz Corporation, offers a budget-friendly alternative for travelers seeking convenient car rentals. They boast a diverse fleet ranging from economy cars to SUVs, with competitive pricing and loyalty program benefits.
The website’s design emphasizes recreational landscapes. All over we can see pictures of nature, cities, and other places where the user can spend time using the company’s rental services. The home page deserves special attention, since without overwhelming the user with information, it still includes many elements that will help potential clients get acquainted with the company and not doubt their choice.
What we love: The website successfully balances the amount of text with the number and location of images.
10. Bird
Website: https://www.bird.co/
Bird is a micro-mobility company offering electric scooters and bikes for rent in various cities worldwide. They cater to individuals seeking convenient and eco-friendly transportation options for short trips within urban areas.
The company’s website serves as a business card with the most important information and a modern visually appealing design. Its task is first of all to convince the user to download the application and try the services provided by the company and the website successfully copes with it.
What we love: Thanks to a professionally designed home page, the website makes an incredible first impression.
11. Dollar Car Rental
Website: https://www.dollar.com/
Founded in 1965, Dollar has established itself as a prominent budget-friendly car rental option in North America and internationally. They are part of The Hertz Corporation, which also owns other major car rental brands like Hertz and Thrifty. Dollar is known for offering affordable rates and a diverse selection of vehicles, catering to various needs and budgets.
The reservation page of the website utilizes a clean and functional design focused on completing the booking process efficiently. It employs a red-and-white color scheme, projecting an image of reliability and trustworthiness to customers. The page also prioritizes usability, allowing users to navigate the reservation process effortlessly.
What we love: The website maintains its travel blog, which can further motivate users to use the company’s services.
12. Herc Rentals
Website: https://www.hercrentals.com/
Herc Rentals is an equipment rental company catering to diverse industries, including construction, industrial, government projects, and homeowners. They offer a wide range of equipment for rent, from tools and machinery to generators and traffic control devices.
The company’s website effectively showcases its extensive equipment offerings and services. The user-friendly design and comprehensive information make it easy for potential customers to find what they need. The website also promotes its application with a large number of tools for studying the features of different equipment.
What we love: The website uses an interesting and surprisingly appropriate black and orange color palette, which suits its theme.
13. Getaround
Website: https://getaround.com/
Getaround is a car-sharing marketplace that allows individuals to rent cars directly from each other. Car owners can list their vehicles on the platform to earn money, while renters can access a diverse selection of cars at potentially lower costs compared to traditional rental companies.
At the very beginning of the home page, we can see a large image of a smartphone with the Getaround application. It shows us the main purpose of the website – finding new customers and promoting the company’s app. Therefore, most of the information is located on the main page, which can be a good design solution for this type of website.
What we love: The website has a well-chosen color palette, it combines white with different shades of purple and blue.
14. Enterprise Mobility
Website: https://www.enterprisemobility.com/home.html
Enterprise Mobility is a business unit of the Enterprise Holdings, Inc. conglomerate, offering various transportation solutions beyond traditional car rentals. They cater to diverse needs, including corporate travel, fleet management, car-sharing, and even event transportation.
The website design looks very modern and professional. This is an example of one of the best rental websites. Focus on high-quality visuals, large fonts, and convenient coordination, all this creates a unique user experience and shows potential clients that the company can truly distinguish itself with its professionalism.
What we love: The website uses a large number of photos of their employees, which increases the user’s trust in the company.
15. Deca Property Management
Website: https://www.decarealty.com/
Deca Property Management provides residential and commercial rental property management services in St. Louis, Missouri, and surrounding areas. They assist property owners with tenant screening, rent collection, maintenance, and other aspects of managing their rental properties.
The website uses a modern white and orange color palette with lots of text and occasional pictures to give the site an atmosphere. At the same time, you can notice a large number of different useful tools, such as a section with Google reviews, a map of offered real estate, free rental analysis, and more.
What we love: In the bottom-right corner, there is a useful accessibility tool, where user can customize the website to suit their needs.
How do I create a rental website?
Whether you’re looking to rent out properties, vehicles, equipment, or any other items, having a robust online presence can significantly enhance your business’s visibility and reach. Here’s how to get started and what to consider for launching a successful rental website.
- First of all, decide your niche: what you’ll rent. Research the market, and define your audience and competitors.
- Choose a hosting provider and set up your website. Select a domain name that reflects your business.
- Use a website builder or hire a developer to create a user-friendly layout.
- Add essential features: include a search bar, booking calendar, payment options, and other useful tools.
- Work on information about your services, write descriptions and upload photos of your rentals, including pricing and availability.
- Use keywords throughout your site to improve your visibility on search engines and make sure users will find your website.
- At the end test if everything works smoothly, then launch your website and start promoting your rentals.
- Consider search engine requirements for your website, such as microdata, meta tags, pagination website, etc.
Rental website not right for your company?
You can explore other kinds of websites in these overviews:
Contact us to launch your best rental website
By looking at these best rental websites examples, you can design your attractive rental website that’s not just functional but seriously cool. Picture a site that’s so easy and fun to use, your customers keep coming back for more.
And if you need the tech team to help you with execution, Fireart Studio is here for you! Contact us without hesitation.
