What You Need to Know About Lending as a Service What You Need to Know About Lending as a Service
Review: 5- 5 5 What You Need to Know About Lending as a Service

What You Need to Know About Lending as a Service

12 May 2023
13 min read

Lending as a service (LaaS), which is subtly complicated, has many layers, and can be frightening to approach, having no method that works for everyone. This financial services industry trend emerged around the same time with the peer-to-peer lending or white-label private lending, and is relatively new. A couple of factors to take into account whether you are a financial institution seeking for alternative distribution channels or a supplier of a digital experience looking to offer financing in using LaaS technology. We often produce finance platforms and laas may be one of them. Below you will find all you need to know about Lending as a Service and why fintech businesses often need some effective software solutions and mvp software development services in the niche. 

What You Need to Know About Lending as a Service 2
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What is LaaS?

An alternative to traditional lending is lending-as-a-service, which gives lenders the technology they need to conduct their operations online. It’s more complicated than just disbursing loans online. The financing process is streamlined and automated by the LaaS system. As a result, consumers can now obtain loans in a matter of minutes.

Lending as a service, which is any credit extension that takes place outside of a normal bank or lender channel, was one of the first popular applications of LaaS. It is the capacity to simplify and make consumable what is typically a complex financial product through new channels and integrated experiences. LaaS is merely one component of embedded finance, which also includes services like cards as a service (CaaS) and banking as a service (BaaS).

Banking as a Service (BaaS), which includes LaaS, provides financial institutions with the technology, operational support, and risk management needed to provide business loans via cloud-based third-party platforms as opposed to the traditional banking channels.

Utilizing financial technology, such as APIs, to assist lenders in making quicker, more informed loan choices is known as fintech lending. This can involve weighing loan risk using different data sources and linking digital platforms to increase the pace of data sharing.

LaaS and its possibilities

LaaS is now mostly utilized for development and test environments, websites and web applications that are accessed by consumers, data storage, analytics, and data warehousing workloads, as well as backup and recovery, notably for on-premises workloads.

LaaS solutions can transform obstacles into chances for today’s financial service providers. Financial institutions can meet growing customer expectations for quick loan origination, more individualized product offers, and seamless service by modernizing the entire loan process with the aid of a best-of-breed platform provided by a domain expert — all while remaining compliant with a growing number of industry regulations.

Benefits of LaaS

LaaS solutions can benefit financial services companies in a variety of ways. Here are the top five advantages that lenders can experience:

Reduced IT overhead

Building bespoke solutions in-house can be very expensive and need teams of scarce IT specialists, data scientists, and security experts. Lenders can spend up to 80% less on loan acquisition, decision-making, and servicing thanks to a LaaS platforms. Furthermore, because processing capability may be scaled up or down as needed, financial organizations may no longer be compelled to pay for computing resources they don’t require.

Security & compliance

More than virtually any other, the financial services business has stricter security, compliance, and governance requirements. LaaS providers create solutions with industry-standard data security and compliance in mind because they are keenly aware of industry requirements.

Faster deployments

LaaS solutions may be a quick and affordable alternative to traditional already existing methods. IT teams may easily have access to a broad range of services, all of which are controlled by their LaaS supplier and cover operations like pricing, pricing verification, and data communication.

Faster digitalization

LaaS can help change your business by integrating end-to-end lending procedures onto a single digital platform. Additionally, it gives lenders simple access to cutting-edge digital tools like AI and machine learning, which can speed up loan origination timelines by automating crucial procedures and workflows.

Wider innovation capabilities

Financial institutions may quickly implement new features thanks to LaaS, which gives them access to the newest software. In rare circumstances, low-code drag-and-drop features can even assist teams in swiftly and successfully launching complete new products, allowing them to react to market developments as they occur and offer distinctive, need-aligned client journeys.

Types of lending solutions

One of the most intricate and valuable aspects of the financial ecology is lending. It’s what advances the economy and enables corporate expansion. Opportunities are opening up as embedded finance disrupts the status quo. How your company engage in this fascinating new environment is the question. The response is that we’re only getting started. When the traditional banking system says “No,” alternative financing may be the solution. And here are some of the key types of such solutions:

Online Loans

For online loans, there are many developing internet-based lending services. Some focus on meeting the short-term capital requirements of small businesses that banks do not or cannot adequately fulfil. These loans are frequently given out without collateral. Other websites that provide term loans that can replace bank loans are referred to as marketplace lenders (also known as “peer-to-peer” lenders, though the phrase can be a bit misleading).

IP Financing

Finance backed by intellectual property is a growing subset of alternative financing.  Intellectual property (such as trademarks, trade names, and patents) may have significant value that its owner may need to fully comprehend. Of course, these kinds of asset valuation can call for specific understanding. Additionally, startups and small firms could find it difficult to prove that their intellectual property is valuable on its own, distinct from the whole reputation of the business.

Cash Advances

Cash advances are occasionally given by merchants that a company does business with frequently. These loans sometimes include the borrower receiving money from the merchant in exchange for a guaranteed portion of future sales.

For instance, the business might grant a loan in return for a predetermined portion of the borrower’s daily credit card receipts. These are small-scale, short-term loans with an average period of less than a year. The average loan amount with this kind of alternative lending is often around $100,000.


Factoring is an additional financing choice. In this case, a factor gives the company money in exchange for possession of its accounts receivable. The only assets a borrower has that are not secured by the lien of another lender may be the accounts receivable. Factors offer financing to businesses that traditional lenders won’t, as they emphasize the creditworthiness of the borrower’s consumers more than the borrower.

Hard Money Loans

Although some businesses and wealthy individuals have access to bank loans, those loans do not complete soon enough, so they borrow from alternative sources instead and repay with the money from the resulting bank loan. Different lenders may make loans based on particular assets or the total assets of an unencumbered business. Alternative lending companies frequently offer short-term finance with a very quick turnaround and loans up to $350,000. The business requests the possession of the titles to the ownership of expensive personal items, such as diamonds, vehicles, or boats, in exchange. The company stores these assets and returns them after receiving payment.


The expansion of an economy’s total money supply and fostering competition are made possible by loans to new enterprises. Many banks and certain retailers who utilize credit facilities and credit cards as part of their payment methods rely heavily on the interest and fees on loans as their main source of income. This landscape is rapidly changing while traditional financial institutions tighten their lending criteria; total transaction value in the alternative financing sector is anticipated to exceed. 

That’s why alternative finance solutions like LaaS is a form of unorthodox lending that tries to ease the suffering of small business owners who have limited options for obtaining capital. Businesses can use LaaS to brand and customize already-existing technology as if it were their own. This financial services industry trend, which began around the same time as peer-to-peer lending or white-label private lending, is relatively new but is gaining momentum in the existing global financial situation. That’s why there’s demand for LaaS apps and platfroms development and more companies focus on their possibilities and benefits with time. 

As you might think, developing a lending platform is a time-consuming process that calls for meticulous research into the market and competing products as well as collaboration with highly qualified developers who will spare you from running into the issues mentioned above.

The most typical queries about launching a platform for lending are addressed below. Also, feel free to contact the Fireart team  anytime for a thorough consultation.


What are the three main types of lending?

It can be divided into three basic groups: conventional, open-end and closed-end loans, and unsecured and secured loans as per the three basic principles of lending: safety, stability, and profitability.

What is white label lending?

Similar to the home-branded goods you see in the supermarket areas, a white-label loan is effectively a home-branded loan. White-label loans strive to offer many of the same fantastic benefits as home loans with bank branding, but at a reduced cost to you, the consumer. 

In recent years, supermarkets have noticed a trend in which the variety of white-label items available has grown along with the quality of those products. This pattern has persisted to the point where white-label goods are now routinely on level with or almost on par with their branded equivalents in terms of quality.

Similar to this, banks all across the world offer ‘unbranded’ mortgage products to brokers, expanding the market’s alternatives and giving customer’s access to competitive rates that can result in significant savings. In the end, it’s still a high-quality good or service; it’s just been given a new white label. White label apps are also created for these types of alternative lending solutions.

The Banking da Dock is an illustration of a white-label digital banking platform. It enables any company or organization to provide financial services by using technology in a “plug-and-play” structure and just designing the front-end with its brand.

How to create a lending platform?

Here’s how the development of a platform for lending may be organized:

  • Selecting a method for registering a legal entity

You must decide, in particular, whether your future business will be an LLC or a corporation. This will have an impact on the taxes that are due, how earnings and losses are allocated, and how your company should behave toward its clients if it declares bankruptcy.

  • Registering the name of your business

At this point, you need to register your company’s name in the state where it will operate. Check to see if the chosen name is available. You must also take into account the fact that different states may have different requirements for company formation.

  • Selecting a domain

In fact, you need to register your site at this stage. Make sure the name of your company is distinctive, memorable, and succinct; possibly the complete long name must be shortened.

  • Gathering a team of specialists

Including software developers, one of the key elements for the success of your business idea is a solid team because they are in charge of producing the goods on schedule and to the highest standards. In order to accomplish each stage of project creation, attempt to obtain the top specialists, from marketers to software engineers. Using the services of outstaffing firms makes sense if you want to save money.

  • Allocating the budget for the project

Since investors are typically not interested in such ventures at this early stage of development, it is preferable to immediately turn to the three Fs (family, friends, and fool) instead. These folks (often friends or family members) can provide financial assistance for you when all you have is a concept. And only then, when you already have an MVP or a product has been made available to your intended market, can you turn to business angels for assistance.

  • Creating and launching a platform 

The final decision about a technology stack—whether it be tools for bespoke development or a pre-built platform that only requires configuration—depends on various elements, including speed to market, the need for future scaling, the necessity for cost savings in the early phases of development, etc.

  • End-To-End Testing

Naturally, the testing team will test your platform at every level of development. This needs to be improved, though, and your company still needs the endorsement of members of your target market before it can start operating effectively.

  • Support technology

Even after careful testing, initial issues will inevitably be with your platform’s functionality. You must thus work with the service team before it begins. The IT professionals that offer these services are frequently the same ones who worked on the platform’s creation. So, feel free to rely on the team.


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