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Working on a web design mockup is about planning every idea beforehand. The process includes some essential steps that include deciding on the wireframe necessary to arrange the content properly by choosing graphic software for building engaging visual effects. The next stage is to focus on the organization of the web page mockup, with the mission here to identify the core layout elements. As soon as these stages are complete, it’s time to start building a full-scale website design mockup from scratch, adding all the necessary features to help you create the most catchy designs.

Why is it necessary to create a mockup website? It provides a clear vision of how your future site and its pages will look, and you will have the opportunity to customize your resource before you actually start coding. Many amateur designers are confident that mockups do not actually differ from one site to another, but they are wrong to consider all mockups as the same.
Working with different softwares, tools, fidelity, and platforms may eventually lead to different results. For this reason, it is vital to have a clear understanding of your website objectives, and a basic idea of how to create a website mockup. You might need a powerful tool that will support and maintain all phases of the process.

Whether you choose a graphic editor or decide to code it yourself, you will need to follow the essential guide that explains how to create a mockup of a website.

Tip #1 – Start With Brainstorming

In-depth research comes first, regardless of whether you plan to create a complete website or simply a mockup. You need to gather as much information about your future resource as possible. This is where you need to define the key goals of your project. Set clear tasks that your website is supposed to accomplish in future. Get the clear vision of your buyer persona or target audience in order to choose the proper content. Make sure you consider all of the following issues:

  • Set website objectives – what goals should your website have? What missions should it complete?
  • Define your buyer persona – who will visit your website and why? Divide your potential audience into categories. Identify their age, specialization, preferences and other aspects to get a clear picture of your buyer persona;
  • Deliver relevant content – make sure you deliver a proper content that matches your target audience’s likes and preferences;
  • Look for competitors – find a list of 5-7 websites that take a leading position in the same niche. Look at their designs and functional features. The idea is not to do something similar – but to do it even better!

Tip #2 – Decide on End-to-End Tools

How do you create a website mockup using end-to-end UX tools? Their main benefits include ease of use and the ability to cover multiple design issues. Some tools are similar to advanced platforms like Sketch or Photoshop; the only difference is that Photoshop requires at least basic skills, while end-to-end UX tools look much simpler, especially when it comes to creating website mockup templates from scratch.

Modern tools like Principle come with advanced design systems to deliver 100% consistency of the mockup through the entire building process. The feature seems to be a good option for those planning to create several mockups at the same time. Choosing the right tool may seem daunting, unless you consider some of the baseline aspects. Keep in mind the above-mentioned aspects to help choose the right bunch of end-to-end tools.

Tip #3 – Start with Website Mockups with a Low Fidelity Level

The fidelity level suggests if a chosen web design tool is powerful enough to create an interactive and visually appealing mockup. Low fidelity mockups are a good alternative to advanced designing tools or website mockup coding that requires special technical skills. Tools with lower fidelity appear to be simpler instruments to help turn the process of designing a template into simple sketching on paper.

Moreover, they let designers leap over the process of wireframing and depict the detailed positioning of every element represented on the page. Once you require some more complex platforms, you can opt for Moqup and other similar programs. They deliver a set of baseline editing and designing tools out-of-the-box, in addition to libraries and element selections to speed up the process of creating a mockup.

Tip #4 – Opt for Advanced Mockup Tools

Some designers may require solutions that are more robust when it comes to website mockups. This is where platforms like Framer may help. They put an ease on the designing process and do not require any dedicated coding or web design skills. On the other hand, you should note that choosing such programs results in a lack of consistency and puts ease on the workflow.

Another drawback is that dedicated tools do not provide stylistic solutions – you need to handle that issue on your own. On the other hand, it means that you can concentrate further on the clear advantages delivered by dedicated design tools.

Before you opt for a particular solution, review our tip #2 to see if it provides enough fidelity and consistency to meet your web design expectations. If you still need a simple solution for wireframing and sketching with no special skills, dedicated tools will be a real bargain.