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Search results page design is one of the most important things that influence user experience when visiting your website. It may attract attention or make a potential customer close a web page and forget about your website forever. No doubt, all entrepreneurs want to deal with the first situation and entice visitors who find their website appealing.

No matter what type of services you provide, your search results page matters. It can increase your profit and bring your business to a higher level.

For many entrepreneurs and website administrators, the topic of search results user experience seems challenging and unclear. Some of them try to solve the issues related to it by using expensive plugins, hyped patterns or complex templates. This article can help you get rid of any worries and create the most informative and attractive search results page possible. Our simple tips, together with a general overview of this topic, will lead you through all the details you may need.

5 Key Tips for Search Page Improvement

We all strive to pursue the idea of simpler solutions and work towards better results. It is human nature to enjoy works of art – and this includes your website, which is a type of a digital masterpiece, as well. There are two main reasons why a person might enjoy your website:

  • interface design, and
  • user experience.

This means your web store must be visually appealing and clear, and it should demonstrate fast responsiveness to be able to hold the attention and positively impact the user’s decisions, as well. There are different ways to improve the website design in general, or to optimize it to reach a better level of performance; however, the intermediate stages of the user experience on the website are often underestimated.

So, if potential customers are interested in your product, they make a query and wait for search results. The impressions they get from there will make them stay or leave. They may experience a poorly-designed page or a your-query-did-not-match-any-products type of page.

On the other hand, an informative page with high-quality pictures and valuable information may appear. Useful content on the search results page is one of the biggest steps towards fruitful cooperation in the future. The better design you choose for this webpage, the better results you will get in the future. Selecting a proper layout is not the only way to improve it.

There are thousands of ways to improve your search results page UI; however, they may seem to be unnecessarily repeated information. This is why we picked the most considerable tips and tried them ourselves. Let’s take a look at the best practices for search results page design improvements that work.

1. Provide Information

This point is rather massive, and includes three subpoints:

  • Let Your Customer See the Crucial Details

Lack of information in the digital era is literally prohibited. Your page should contain as much useful information as possible. Show small but pretty photos, add short descriptions of your products or services, etc. No matter what, let the interaction continue.

  • Minimize the Number of Clicks

“The product results page that leads to the product page that leads to the product details page…” – the process of clicking around your website may be dull and useless. Don’t make your customers look for the button they need. Put it in the right place and make it work.

The Add to Cart button on a search results page needs to be as noticeable as possible to the potential customer. This does not mean you need to make it bright red or neon green; however, you should create conditions that allow the customer to find it quickly. Let the potential client add a product to the cart before their desire changes.

  • Offer an Advanced Search

This is an option that allows customers to add some search requirements, vary, and combine them to find the most relevant results. Give them the opportunity to conduct their own research and sort the results, before making a purchase. Provide them with the feeling that their choice is the best that has ever been made. Filters would be useful here, too.

Text snippets, images, add to cart buttons and advanced search features would be valuable on your search results page. Design it in a way that excludes dead ends. Take care of the future of your cooperation, and make a deal happen!

The Dell website is simple and clear. At the same time, it is full of needed information and, therefore, is useful for potential customers.

2. Answer Your Customer’s Questions

If your website visitor is looking for a men’s blue shirt, there is no need to show a white shirt, a women’s shirt or a pair of blue pants on the search results page at all. Make sure the website works properly and the algorithm for responding to the query is correct.

If the desired product is currently out of stock, try not to lead your visitor to an empty page. Provide some useful information: explain the issue, tell the visitor when the product will be back in stock again or advise them of another way to get it.

Take note that you can always suggest your white shirts as an alternative, but not as a search result.

The House of Fraser online store demonstrates how this all works together well.