E-commerce has come a long way over the past decade. At this rate, there is no doubt that it might one day be as popular as brick and mortar retail. According to Statista, the number of digital buyers worldwide for 2018 reached 1.79 billion. The forecast for next year is even more promising with the numbers expected to get to 1.92 billion.
Looking at the above figures, it is not surprising to see why a businessman would invest in an e-commerce website. It is important to remember that websites can easily become outdated, meaning a site can become cheesy in less than a year. Therefore, it is important to always look at new trends in e-commerce website design to stay ahead of your competition.
Newest E-commerce Web Design Trends for 2019
As we approach the end of 2018, we have to ask ourselves what the future for e-commerce will bring in 2019. Well, one fact we know of is that the improved user experience is always in high demand.
When designing e-commerce websites for audiences in 2019, developers should keep in mind that web features should be simple but enticing. Functionality should also be preserved.
Let’s look at some retail website design trends for 2019, and some of the best e-commerce web design inspirations for any business owner looking to capitalize next year:
1. Attention to a background
Your website has to have the ability to keep users interacting with it. To do this, make a good first impression. Paying attention to the background is one of the best ways of attracting users, and making them stay on your site.
Minimalism is a very important design element. However, it can sometimes get in the way of creativity. For 2019, website design will embrace the use of video or animated content in the backgrounds of the website’s layout.
You can definitely expect a spike in the traffic to your website, and as a result, the conversion rates are also likely to be boosted as well. You will notice that the following sites have very well-designed backgrounds:
Using micro-interaction technology in web design is a relatively new trend that will also make its way into 2019. Micro-interactions are small interactions between a particular user and a site. They help users accomplish certain tasks by acting like directions. This feature aids users in the following ways:
- Provide users with important feedback or the consequence of an action they did on the website;
- Inform users when they successfully complete a task;
- Help users stay engaged on the website;
- Prevent errors of operation by showing users every step of the process.
KLM is a good example of the use of micro-interactions to provide a reason to travel for any user on the site. With this kind of feature, you will also have the power to influence the user to make quicker decisions in your favor.
3. Machine learning and chatbots
Initially, communicating with bots felt quite unnatural. However, this has dramatically changed in the past few years thanks to the development of artificial intelligence and machine learning.
Many sites are increasingly using bots to help them improve the communication between the seller and the buyer. Chatbots can also help your sales team to be more effective at finding promising prospects for your business.
Enhanced interaction between the customer and your site will create more opportunities for you to grow your brand further. Some of the best chatbots can be found on the following sources:
4. Different grid layouts
One of the most important trends in web design for the next year involves thinking outside the box. Two distinct patterns will make up the base for all grid designs on websites. These include the broken grid and the asymmetrical layout.
The above layouts make it possible for business owners to structure their sites. Adding content such as images, video or any other form of typed content can easily be done on a broken grid.
When you use various grid layouts, make sure to take into consideration the various devices your users have at their disposal. For example, a grid layout on a mobile device like a smartphone should not have a lot of content added to it. If you have extra content to add to your page, give the user the option to scroll down and find it. The following websites have some of the best grid designs today:
5. Using different geometric figures and shapes
The first thing we have to address is the fact that using geometrical designs on websites is not quite a new trend. It has been quite popular among designers for two years now.
Designers have noticed that sites that use geometric figures and shapes receive friendly reactions from individuals that visit them. Another important advantage of this trend is that it is very cheap to implement.
If you are not interested in adding video or animated content to the design of your site, using shapes or cinemagraphs is the next best thing. These inspirational sites have ingenious geometrical elements:
6. Attention to a company
When you decide to design an app or site for your online business, all you are trying to do is make your brand available to a bigger audience. This means your site and brand should be inseparable.
Before you begin the design process, take your time to identify all the important characteristics of your brand. In short, highlight the things that make your company what it is. Once you have done this, the next step will be to figure out how to make them a reality and introduce them to the rest of the world.
The best way to focus on your company website is by adding authentic content to it. For example, if you want to add picture or video content try to stay away from using stock content from other websites. The goal here is to be as authentic as possible, therefore, all your content should be created by you. Here are few examples:
7. Material design
When it comes to user interface design, you need to have the right tools so your site can easily interact with users. Material design offers the tools you can use to complement your user interface so that you get the most out of it.
Material design works based on various design features such as grids, colors, space of a webpage, the typography used, and the images. All the above design features are taken into consideration to create a site that will serve your business well.
Another good reason to consider material design for your e-commerce site is its ability to express your brand and flexibility across various operating systems, like Android and IOS. The following examples have machine design done just right:
Another trend on this list that is not new is the minimalistic approach to web design. Although some websites can do well with complex features, having a minimalistic website will do more harm than good for your business.
Users are more likely to stay on a site designed around simplicity. This is because complex website designs are cluttered, and users feel uncomfortable exploring them.
One of the most important reasons why you should follow the minimalistic approach is because the site will act as a guide to the user. They will have no problems navigating your site, conducting product searches, and finding the information they are looking for.
Remember, less is more, and this is also true for e-commerce web design. Use the following examples as inspiration to create a minimalistic website:
9. Hamburger Menu
Hamburger menus are icons made up of three parallel lines. They are usually placed at the top right or top left part of a webpage. Once a user clicks the icon, they will get a different menu that allows them to navigate the website.
Website designers have coined various names for it, such as the option button, the side menu, the hotdog, the sandwich, etc. All of these perform the same function.
If you look at the Gizmo homepage, apart from other impressive design features, you will notice a hamburger menu located at the top right corner of the page.
Online retail is a very competitive industry. However, this does not mean that startups cannot make it. In fact, with the current growth of the online buying population, businesses have a lot to apply if they only implement the right tactics into running their business.
Investing in your own site is a great way to start. To do this well, you have to know what is trending and how you can apply it to your own design. We have identified some of the best web design trends to expect and also looked at e-commerce website design inspiration for 2019 to get you started.
At Fireart.studio, we understand what it takes to create a functional website. Our team of developers and web designers are ready to take on your project and help you create an e-commerce site that will bring in more customers and increase your overall sales. It is time to make your move and prepare yourself for the future of e-commerce.