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E-commerce has come a long way over the past decade. At this rate, there is no doubt that it might one day be as popular as brick and mortar retail. According to Statista, the number of digital buyers worldwide for 2018 reached 1.79 billion. The forecast for next year is, even more, promising with the numbers expected to get to 1.92 billion.

Looking at the above figures, it is not surprising to see why a businessman would invest in an e-commerce website. It is important to remember that websites can easily become outdated, meaning a site can become cheesy in less than a year. Therefore, it is important to always look at new trends in e-commerce website design to stay ahead of your competition.

Newest E-commerce Web Design Trends for 2019

As we approach the end of 2018, we have to ask ourselves what the future for e-commerce will bring in 2019. Well, one fact we know of is that the improved user experience is always in high demand.

When designing e-commerce websites for audiences in 2019, developers should keep in mind that web features should be simple but enticing. Functionality should also be preserved.

Let’s look at some retail website design trends for 2019, and some of the best e-commerce web design inspirations for any business owner looking to capitalize next year:

1. Attention to a background

Your website has to have the ability to keep users interacting with it. To do this, make a good first impression. Paying attention to the background is one of the best ways of attracting users, and making them stay on your site.

Minimalism is a very important design element. However, it can sometimes get in the way of creativity. For 2019, website design will embrace the use of video or animated content in the backgrounds of the website’s layout.

You can definitely expect a spike in the traffic to your website, and as a result, the conversion rates are also likely to be boosted as well. You will notice that the following sites have very well-designed backgrounds:

2. Micro-interactions

Using micro-interaction technology in web design is a relatively new trend that will also make its way into 2019. Micro-interactions are small interactions between a particular user and a site. They help users accomplish certain tasks by acting like directions. This feature aids users in the following ways:

  • Provide users with important feedback or the consequence of an action they did on the website;
  • Inform users when they successfully complete a task;
  • Help users stay engaged on the website;
  • Prevent errors of operation by showing users every step of the process.

KLM is a good example of the use of micro-interactions to provide a reason to travel for any user on the site. With this kind of feature, you will also have the power to influence the user to make quicker decisions in your favor.

3. Machine learning and chatbots

Initially, communicating with bots felt quite unnatural. However, this has dramatically changed in the past few years thanks to the development of artificial intelligence and machine learning.

Many sites are increasingly using bots to help them improve communication between the seller and the buyer. Chatbots can also help your sales team to be more effective at finding promising prospects for your business.

Enhanced interaction between the customer and your site will create more opportunities for you to grow your brand further. Some of the best chatbots can be found on the following sources: