In user experience, friction is anything that prevents users from accomplishing their goals. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates users to the point of abandoning their tasks. In this article, you’ll find how to improve the UX for your users b...
Wearables are becoming increasingly important devices with a growing array of apps available. There are millions of wearable devices in the market today (including watches, wristbands, glasses, earphones, and rings) and even more are coming. If you haven’t designed for these devices, chances are you...
Over the past several years, augmented reality (AR) technology has established a home in entertainment, marketing, education and many other industries. The use of AR apps in the enterprise will grow to $2.4 billion in 2019. On the flip side, augmented reality also brings a lot of challenges for desi...
Color is one of the most powerful tools in the designer’s toolkit. It can draw attention, set a mood, influence users’ emotions, perceptions and actions. With the lingering presence of Flat and Material Design, color holds even more prominence in UI design today. Bright colors are equally well suite...
You may have heard that “conversational interfaces” are the new hot trend in digital product design. Industry leaders such as Apple, Google, Microsoft, Amazon and Facebook are strongly focussed on building a new generation of conversational interfaces. Several trends are contributing to this phenome...
Microcopy is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages. Often an afterthought that gets quickly added at the end of the development process, microcopy actually provides a really si...
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