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It goes without saying that the days when product design trends could be measured in decades are gone. The pace of change has managed to accelerate tenfold and failing to keep up will only leave you lacking. As a reputable product design agency, we strive at not only being professional but also relevant. The successful products of today, regardless of their nature, need to differentiate more than ever.

Consumers are increasingly hungry for new technology but also for products which are more responsible. It’s obvious to anyone that the debate over climate change is soaring to a height and this will inevitably have its toll on product design.

On another front, we can see the emergence of new, contemporary, and complex technology, seeking interoperability, as well as interconnectivity between different smart devices. The Internet of Things (IoT) is catching up to speed, causing designers to adjust and adapt.

With this said, we take a look at these product design trends 2020 that we believe will shape up the landscape of product design this year.

How Up-to-Date Are Your Product Design Practices?

Although a product design industry seems to be not as stable as the fast-changing UI design area, product design is evolving as well. Product designers need to stay informed about the latest trends and changes. Along with the whole world, we are experiencing significant changes all the time. It influences our behavior patterns, preferences, tastes, and needs. As an intelligent product designer, you must take it into account and create a design that suits the actual needs of your target user. So, are you sure your product design practices are up-to-date? No worries, to make life easier for you, we have collected all the latest trends in product design here. Let’s check them!

Business-Aware Product Teams

Now, it isn’t enough to be a good designer. To build a successful product that satisfies user needs and business goals, you must also be a problem solver. Designers need to be aware of all the key business processes, KPIs, and objectives before digging into designing a product. Thus, business-aware teams, aka teams understanding the client’s business inside out, are the most significant trend in 2020. 

A Stronger Focus on Words

Actually, we mean SEO optimization of the content. Before you start creating a digital product (mobile or web solution), you must be aware of the main keyword groups that should be used in the content presenting the company’s products or services. It will help you better figure out what structure is expected in design and build your design upon these insights. UX writing (creating the content optimized for user experience) also refers to this trend and becomes popular this year.


Although many product designers have been talking about inclusivity and accessibility in product design, the question has been taken more seriously just recently. The number of people with disabilities is around 26%. It is a large part of a target audience for almost every business. So, we should take their interests and needs into consideration as well. Luckily, the trend of inclusive-first design supports this aim and motivates designers to create products that are accessible to everyone. And yes, it has become one of the top 5 product design trends this year.

Usability Testing With Prototypes

Usability testing is far not a novel concept, however, we emphasize it today, because the importance of UX has become even more discussed this year. User needs and human-oriented design are the top most popular topics on the web today. Consequently, product designers have started paying even more attention and time to usability testing and prototyping.

Code Automation

Code automation is one of the new trends in product design. It implies using hand-off tools for designers that allow converting UI designs into code automatically. It helps save a lot of time, money, and resources. This practice also allows product creators to see a more comprehensive picture of the project, as they can view design and code in one source and adjust them more conveniently if needed. 

UX Will Matter More

Agile user experience is definitely one of the current product design trends, but we expect to see it in 2020 and 2021 too. Moreover, we believe that UX design will become a lot more developed and leaner. It’s evident that the best product design 2020 is the one that’s becoming a lot more personalized, simpler, and smarter. We’re also observing the rapid adoption of biometric authentications, in-app gestures, voice-based interfaces, and whatnot.

AR and VR are also becoming increasingly hot. They constitute one of the latest product design trends. They are changing user experience in a range of different ways and it’s important for any product designer to keep them well in mind. With this in mind, we advise taking a look at some of the best UX design principles and best practices in order to stay sharp and stay relevant.

Modularity Will Become a Norm

Modularity is listed among the most significant trends in product design too. One thing we’ve observed in the past couple of years is that modularity and smart design are almost going hand in hand. A great analogy to use here is architecture. Modern-day architects have switched their focus toward the development of efficient, versatile, and sustainable spaces. The same thing applies to product design. The need for seamless integration of various products is growing and the designers of tomorrow will undoubtedly have to have the principles of modularity incorporated


It’s also one of the industrial design trends. There’s a growing trend in the minimalism movement: people are now more than ever inspired to do more with less. Minimalism applies to the best practices for creating a B2B website and to a ton of other areas of product design. But why? Well, consumers are becoming more driven to buy fewer items and to expect more performance from them. That’s natural.

This is the main reason for which you ought to ensure that your product design practices follow the trend of being multi-functional. It has begun to take place already, but we believe that it will continue to be a force to reckon within the year to come as well.

Retro Shades Staging a Comeback

While it’s true that we all seem to urge for more and more advanced technology, as well as futuristic user experience, it also seems that our aesthetic needs will always tilt back to something we’re familiar with. You know that feeling that you get when you’re a thousand miles away from home and all you can picture is your cozy sofa and home atmosphere?

In product design, that’s expressed mainly through retro shades. We can also see that the colors which were popular in the 60s and the 70s are coming back big time! These are most commonly hues of bronze, brown, gold, silver, grey, bordeaux, and so forth. We’ve also discussed this being a hot trend in illustrations for 2019 as well.

We’re Going Green

It’s one of the top industrial design trends 2020. We’ve intentionally started this article with the matter of climate change. It’s here and it’s here to stay. The simple fact is that our Earth isn’t getting any bigger. On the other hand, we keep producing plastic, unsustainable products, and pretty much everything that’s simply destroying our beloved homeland.

This is growing pains and people are starting to pick up. Hence, we believe that sustainable, or green design is going to be a particularly important trend to follow in 2019. People are becoming increasingly aware of environmental issues and that’s one of the things which will catalyze this trend.

Product Design for the Internet of Things (IoT)

The Internet of Things (IoT) is something you’ve probably heard on at least a few occasions throughout the past few months. It basically predicates that smart devices will be able to communicate with each other over the internet. It has become one of the current trends in product design.

Imagine this – you wake up with an alarm on your smartphone. What’s the first thing you’d do? Brew a hot cup of coffee, of course. So wouldn’t it be plainly awesome for your phone to tell your coffee maker to prepare it for you right off the bat? That’s what IoT is all about and it will become even more prominent in 2019. Hence, product designers will most definitely need to keep it in mind when shaping up their objects of tomorrow.

Be trending in product design with Fireart Product Design Company

We expect that the above will be at least some of the hot product trends 2020. Besides that, we’ve also prepared a list of 10 essential tips for product designers that you might want to take a look at. If you’d like to find out more about our work, feel free to check our product design portfolio.