Digital transformation runs a global migration of businesses from offline to online experiences. Effective marketing takes the brands’ attention and efforts to where their target audiences increasingly are – that’s online. It fuels a continuous e-Commerce evolution driven by emerging technology trends.
Beyond the fact that commerce is becoming completely digitized today, it is already injected with a dose of tech innovations, like ML, AI, Big Data, AR/VR, 5G, and other technologies. In this article, we will outline seven leading-edge design and technology trends that will define eCommerce in 2020.
Artificial intelligence continues to evolve, playing an increasingly significant role in our lives. ECommerce has taken the business prospect to the next level with the help of AI technology. Developing AI-driven eCommerce platforms, modern businesses take a significant advantage in the market. The AI uses range from the ability to analyze data sets, defining patterns and building a highly personalized experience.
Due to fast-developing AI, intuitive and natural human-technology interactions are becoming the new normal. AI has become an essential component of many user experiences, including eCommerce mobile applications and web stores. Communication with chatbots on the web, mobile phone queries to Google Now, and making requests via Alexa on Amazon Echo speaker – these are just several daily use cases, in which people interact with technologies using AI as an intermediator.
Smart eCommerce businesses have started integrating AI technologies into their ecosystems, so their customers will experience absolutely new AI-powered interactions in 2020.
As one of the biggest technology trends itself, Virtual Reality has become one of the most disruptive eCommerce trends too. Virtual showrooms, mobile applications with a built-in augmented reality and virtual reality functions, product visualizations with detailed specs and features, and beyond – these are just a few of VR uses in eCommerce.
“Worldwide, more than half of all mobile traffic is now generated through mobile web alone. Providing customers with access to a robust mobile web experience – eliminating a gap for them between you and the best possible experience for eCommerce business – is all-important in the mobile-first world in which we live.”
– Conor McGann, Mobile UX Specialist at Google for Global Report on E-Commerce Trends in 2020, created by Divante & Kantar.
Mobile commerce is a natural progression of online shopping. ECommerce entrepreneurs should focus on mobile app development opportunities to provide smooth mCommerce experiences for their customers since it is the only option to stay competitive in the modern market.
Besides an intuitive mobile shopping experience, mCommerce also served as a trigger for new industries and services, such as mobile money transfers, electronic tickets and boarding passes, digital content purchases and delivery, mobile banking, contactless payments and in-app payments, mobile marketing, coupons, and loyalty cards.
AI and Big Data have become one of the biggest emerging eCommerce trends. The fast development of big data and artificial intelligence reinforces analytics tools and provides brands with more precise predictive analytics and data mining. They support companies in understanding data and delivering customers highly-related suggestions. New data sources and improvements in data literacy levels will lead to the generation of new business insights.