Creating the best mobile app design is a challenging task. It has to support complex functionalities, while still keeping it intuitive. There are lots of constraints, such as attention times, screen real estate, and plenty of other limitations.
Improving the user experience should be a never-ending process. However, this also suggests that mistakes are inevitable. To help you avoid at least some of them, we’ve listed seven of the most common mobile app design mistakes to consider.
Recently, there’s somewhat of a trend to include outstanding onboarding tutorials for better app optimization. It’s widely believed that this is the right way to give users a sense of value and to make sure they understand the app. Of course, that’s crucial for its success but is this really the best way to achieve it?
To try out if this technique actually works, Vevo removed tutorials and checked if this would increase KPIs. What they expected was that removing the onboarding process would increase the number of users that signed up.
After a set period of time, the results were clear. Skipping the tutorials really did make more users log in and sign up. However, this doesn’t mean onboarding should never be included. Vevo is a leading entertainment platform and most people are already familiar with it before they download the app. They just want to get to the music videos as fast as possible.
You need to be careful when trying to convince users of all the possible values of your mobile app through a tutorial. This could actually impede them from getting it. Sometimes, just one simple instruction is enough to get them going.
With all the benefits you could get by making users sign in, there are just as many disadvantages. In fact, most consumers get really impatient and reluctant when they have to type their personal information to use yet another app.
The easiest solution to that problem is to skip the registration process for as much as you can, in order to let users get a sense of the app and the value it brings. An app that doesn’t make you create a dedicated account is HotelTonight. By tracking the bounce rate, they found out that skipping the sign-in step increased bookings by 15%.
You need to be aware that signing in is not really necessary for your app and even sometimes, like in the case of HotelTonight, it stands in its way to unveiling its full potential.
Updating a mobile app is not as easy as making a change on the web. An app is hosted on the user’s devices and any update means going through an app store review process, which could take some time.
Furthermore, a mobile app update would usually require the user to manually choose it, which is even more challenging. With these things in mind, testing and making sure the update actually improves the user experience is crucial.
Usually, several tests need to be performed to see how the change is affecting the core metrics of your app. All this makes the time needed to provide users with an update rather long so keep that in mind when considering any.
The easiest thing when developing a mobile app is to embrace already existing practices without even trying to improve them. Of course, the following bits of advice proven to work is a great way to start. However, each app is unique and it doesn’t mean that something that worked for someone else would work for you as well.
The best way to create a great user experience is by listening to the users. Let their feedback draw your ideas. Reviews of competing apps could be very helpful as well. Use all this data and then test it to figure out its effect on your targeted audience.
Don’t just follow in the footsteps of successful apps. You can get ahead of your competition only if you provide something unique.