Are you still looking for ways on how to build a mobile app UX design strategy that will work?
Learning about mobile UX is now made easier thanks to a lot of references found online. Just one click and you can already gain an access to thousands of ideas you can utilize for your next project. However, it will be all for nothing if you do not know how everything should play out for you. You can create all of the trendiest graphics, add the most fun animations, or the funkiest of colors, but if they are not used properly it can fail terribly. This just shows that knowledge alone is not enough to guarantee a successful app. What you truly need is to know how to apply all of that information where it belong.
Here are some of the best mobile UX strategies that can help you improve your plans.
Keeping Color Psychology in Mind
Colors play a significant role when it comes to building and establishing your online presence. It has a certain appeal to a user’s emotions and memories, which gives you a chance to remain memorable for them. In most cases, it can even give a certain feeling of a call to action. For example, Avast Mobile Security interface has a big, orange button in the middle that just instantly catches attention. The bright orange button just gives you that urge to press it, doesn’t it? That just means that their design is effective in making their users do what the app wants them to do.
Another thing you should take note of is how colors can affect the mood of your visitors. Just take a look at Quora’s choice of color for their app. Red often gives off the vibe of excitement and hunger. Since Quora is focused on knowledge-sharing, the mood the color set for excitement and hunger for knowledge is perfect for encouraging subscribers to be active.
What you need to do is to make sure that the color of your choice will optimize the reputation of your brand. If your startup business offers money-related matters, it is probably best to use the color blue. This is to give your customers the feeling of security, calmness, and serenity that this color can bring. Now you know why most banks and online payment systems use this color often.
Simplicity is Beauty
The minimalistic approach has become an integral part of mobile user experience design strategy. In fact, most mobile apps have already adopted this design for their interface. This is because it makes your app appear more sleek, professional, and clean. Also, it makes navigation easier to understand for everyone.
Going minimalistic is kind of considered to be a foolproof way to create a UX strategy for mobile application. However, simply following the crowd can make you lose your own charm. You will be one of the thousands of websites that remain unnoticed because their interface has already been overused. But don’t let this discourage you from setting up your own simplistic design. Let it be a challenge for you to come up with something that will stand out from the rest.
Just take a look at Marline’s mobile app UX strategy. They made use of a minimalistic design, but they still managed to shine compared to other applications. What they did to ensure their uniqueness is to use graphic icons and fitting animations.
Easy On-boarding Procedures
Remember the first time you received poor customer service and confusing instructions from a company’s staff members? You already probably vowed to never return for their services and just went on to look for a better experience.
The same goes for apps that failed to develop a mobile UX strategy. If your users had a bad or confusing experience trying to subscribe to your services, then you already lost your chance on them. If you want to know how to do it right, you can take a look at Google Drive’s sign in screen as a mobile user experience strategy example.
It is important to give your users a tutorial on how to properly utilize the sign in or registration screen. But keep in mind that giving them a lengthy read can already make them leave. That is why it is recommended to make use of graphics to give life to your tutorials. The first step is to come up with a short sentence to summarize each important step or information. Then accompany it with inviting graphics or animation that will support the idea of the texts.
Once tutorials are done, you can go ahead and lead them straight to your home screen. Giving them hints on how to operate the app is vital but remember to keep it short and simple. Just give them little tips, such as “Click here to open navigation”. You can use simple animations to signal them what gestures are required, such as sliding up the screen or double tapping a specific area.
One technique you can do while coming up with a UX strategy for mobile app is to set your mindset as a new user. Take note of the things you wanted to learn and experience, and be sure to incorporate that once you are in the development process.
Pay Attention to the Analytics
Make use of app UX analytics to measure your app’s success. It will provide you with qualitative data that can help you determine the best practices and worst additions. They make it possible by providing you information on your app’s touch heatmaps. This way, you can monitor the behavior of those who used your app.
For example, you have added a new feature on your app, and you want to know if people will use it. The reports from app UX analytics can help you get accurate results on how your update affected the app. With this information, you will be sure of the next step you should take.
Having the correct strategy for your mobile app is the key to its success. It can do wonders for your startup business by leaving a lasting impression on your subscribers. We love seeing businesses succeed, that’s why Fireart Studio is here to help you get started. Let us formulate a solid strategy for your brand together. Don’t hesitate and contact us right now.