Design thinking is a method used in product development that implicates investigation of the business goals, user problems, and desirable solutions. Nowadays, it has a significant influence on the mobile app development industry too. It also helps to define and tackle unobvious UI/UX design issues.
Design thinking is an approach that is based on in-depth research of user problems and helps to make a product completely human-oriented. It also means balancing desirability, technical feasibility, and economic viability of a product. This method commonly includes five steps: research, problem identification, ideation, prototyping, and testing. These steps can occur simultaneously as well as repetitively, particularly when it comes to user testing.
At this phase, a mobile app development team usually conducts an investigation of the market, target audience, the client’s needs, and business goals. At the beginning of a product development process, you should understand people you are creating a product for. Investigate target users to figure our their actual needs, problems, and desires. With this data in hand, the team can move further to the problem definition stage.
Now, you can clearly see what problems your target users face in their daily lives. At this step, mobile app designers and developers thoroughly research collected data, conduct surveys, and interviews with target groups. With these insights, they can define real user’s problems and shape the initial vision of solutions that a business can offer to its target audience.
This step includes generating assumptions and brainstorming for ideas and solutions. The team should identify the most viable ideas and incorporate them into a mobile app concept. Usually, product developers collaboratively evaluate all the brainstormed opinions and solutions before the product prototyping begins.
The time has come to create the first mobile app prototypes. These are an initial app version that demonstrates how brainstormed ideas and solutions work in real life. Prototyping helps to find product infelicities and errors at a very early stage. If conducted masterfully, prototyping helps save time and money spent on user testing. It is a very important step in the product development process across different industries.
At this stage, the team tests a prototype with real users, to find out errors and bugs before a product launch. User testing may occur at different stages of a mobile application development journey. To test a solution additionally is never wrong since it can significantly improve user experience. And as known, great UX is the key to mobile app success.
This step may seem simple in its structure, however, it is not. Besides app development and launch, it also includes a huge number of iterations and improvements. Product scaling happens once the testing of a prototype is successfully completed.
Design thinking brings innovation to mobile app development. Tackling a user problem applying innovation and creativity is very important for a business. It helps to make both a digital product and a brand distinguishable in the market.
To be successful, a business needs to continually incorporate innovations and deliver intuitive and user-friendly products. It is the moment when design thinking plays its biggest role. Many successful IT companies admit that design thinking and particular attention to creating a great UI/UX are at the core of any digital product development process. Design thinking helps teams provide unique user experiences.
As per the statistics, 80% of members of Generation Z have their mobile phones with them 24/7, in the daytime and during the night. It also means an increasing need for convenient mobile apps that can solve various user problems.
These people dictate the future of many industries and businesses. To stay in the game, companies should develop excellent mobile experiences for their tech-savvy customers. They should also inject these digital products with a dose of design thinking to make them even more interesting for the audience.
Mobile app development, combined with design thinking, has already revolutionized the way many businesses operate today.
Design thinking helps also mitigate the risk associated with launching new ideas. It enables product developers to quickly learn on made mistakes as well as generate experimental and innovative solutions. Here is why: