10 Key Features of Successful Mobile Apps
In this article, our mobile app development team will share 10 characteristics of mobile application development that work for each type of business or industry.
Investing in mobile app development for startups, every business owner expects to launch an application that will meet skyrocketing success in the shortest time. To make sure that your mobile application will perform well and have all the chances to be successful, you should be aware of the characteristics of mobile application development that make an app market-ready.
At Fireart Studio, we have created dozens of mobile apps that are winning markets globally. So stick with us, and take notes on the tips that can help your product become a hit.
What characteristics of mobile application development make a successful app?
Imagine an app so easy to use, that your grandma can navigate it. That’s the power of intuitive design. The navigation should be like IKEA furniture instructions – clear and simple!
But it’s not just about ease. Great apps solve real problems. When a fitness tracker helps your mom shed 10 pounds, or a meditation app helps you beat daily stress, that’s value. Users flock to apps that make their lives better.
Here’s what sets winning apps apart:
- Effortless experience without complex menus or endless steps.
- Offline usability — think Spotify which lets you download playlists.
- Built-in customization of the interface and experience (personalization).
- Fast and flawless assistive functions, like in-app search.
We will take a closer look at these and some other features in the next section.
As you plan your app, remember, that it’s all about users. To succeed, you need to build an app that solves their problems, offers value, and is user-friendly.
Top features of a good app
What are the characteristics we should keep in mind while developing an application? A good app can be summed up in two key areas: user-friendliness and solving a need. Here’s a breakdown of what makes an app shine:
1. Simplicity for the end-user
A convenient user interface and logical navigation are the foundation for a great UX. This simple characteristic makes an app rank the best among alternative digital products.
If your app is simple and easy to use, your target user will have no reason to look for another similar application. The functionality matters, of course; however, simplicity is even more critical. It is a fundamental quality of the world-famous apps that gather and maintain a loyal following.
2. Both iOS and Android must be covered
These are the two primary platforms. However, a mobile app development company can offer cross-platform mobile app development as a cost-saving option for clients. The most famous cross-platform app development frameworks include PhoneGap, ReactNative, and NativeScript. This solution allows startups to save their budgets when entering the market with an MVP.
3. High performance
Since the moment when your app launches, your software product should not make users wait for something to be loaded. You should ensure that your app works fast; if it does not, you should pay particular attention. Keep up with continuous mobile app optimization to load all the screens and in-app processes speedily. It is critical for high-performance mobile apps.
4. Security
This feature is essential for mobile apps across various industries. However, it is crucial for the fintech and health tech apps. Mobile app security means the user data is well-protected at a legal level. It is one of the critical requirements of a successive mobile app.
5. Offline work
Most apps work if there is a good Internet connection. Although this feature is not critical for all apps, there are specific types of applications, such as complex corporate apps, for which offline work should be obligatory.
You must predict when the Internet connection is absent and create the content and features that will work offline. It would be challenging to categorize specific features since they depend on the industry and app type.
6. Regular updates
A genuinely excellent software product needs continuous improvements and updates. It promises the lasting popularity of a mobile app. Among the winning characteristics of mobile application development is maintaining your server and ensuring that your content is always up-to-date. Regularly update an app and enrich it with new features.
7. Personalization
People love products that offer plenty of opportunities for customization. Use it wherever it is possible. The winning characteristics of mobile applications are flexible fonts, backgrounds, settings, colors, etc. Let your users make an app look and function as they want it to.
8. Search
Pay extra attention to search settings. It is among the basic characteristics of a good app. The search particularly matters for software products with high-complexity content. Strive to make every feature and page as accessible as possible.
9. Analytics
Mobile app analytics allows admins to get all the needed information about user behavior. It is crucial for mobile apps of all types. It opens up an opportunity to track your mobile app performance and do your best to optimize it quickly. Here, you can read more about seven key metrics to track for mobile app success.
10. Social media integration
Provide app features that allow users to easily share the content or information about your app with their friends on social networks. Social media integration is essential because it helps spread information about your mobile app on the web, introduce it to more people, and engage new users.
Best tips to create a successful app
What do you need to do to build your apps successfully? A couple of essential app development tips to skyrocket your project:
Decide on an app development approach
Choosing the right approach to application development is very important. Make it native, web, or hybrid. If you need to learn common mobile design patterns, explore more about mobile app types and their peculiarities.
Create an application prototype
Don’t make illusions. Defining whether the app is functional and solves users’ problems without prototyping is hard. Turning your idea into an app by adding some basic functionality via the prototype makes it easier to sell your idea to prospects, who can now see tangible benefits rather than just visualizing or reading a product description.
Remember to protect your app from unauthorized use and data access while prototyping.
Measure success
A smart move is to integrate the right analytics tool to measure success from the start. Enable relevant analytics to get a detailed picture of how many visitors use your product, how they find it, what keeps them coming back, etc.
Make tests
Not only does this reduce product risk, but it also gives you an initial boost in the app store. Identify and clearly define your target audience. This will allow you to identify suitable testers during the beta test rounds.
Plan releases
Moving releases into the tests and live environments requires a plan, schedule, and control. The primary purpose of deployment management is to safeguard the integrity of the live environment and ensure that the correct components are released on time.
Plan updates
Update the app as you roll out the improvements and add new features. The need to collect accurate indicators and stay data-driven is critical. With the number of consumers using many mobile apps steadily growing, collecting objective metrics is becoming increasingly crucial for planning updates and scaling.
Promote it
Promote your app the right way. Consider users’ demographics and geo. Pick the appropriate channels and instruments, remember to measure success, track the metrics, etc. Do funnel analysis to see why users cannot complete desired actions, including in-app purchases or clicks on ads, etc.
Read this article for more expertise on app building: App Development Guide: Best Practices
Examples of successful application design
Now you have a better idea of key features of a successful mobile app. To see these characteristics of mobile application development in action, check this list of the successful app concepts developed by the Fireart team.
1) Cloud-Working Space App
2) Night Hiking App
3) Mobile Audiobook App
4) Hotel iOS App
Do you want to create your app? – Feel free to contact us!
These have been the ten most critical characteristics of mobile applications provided by Fireart mobile app developers. We hope that this article will help you build a mobile application that stands out in the crowded app store and completely satisfies your target users.
The development of your application is an important factor influencing the application’s success. Good design and good UI/UX mean good discoverability. And it happens so that these key features of a successful mobile app are the two strongest points of Fireart Studio.
Hire us, and get top design expertise and proficiency in agile design methods. With our expertise, rest assured that the whole development process will go flawlessly.
