Technology is evolving rapidly. New devices and applications come to the market every day, providing solutions to problems we didn’t even know existed.
If you have a mobile app that hasn’t been improved in a while, it probably doesn’t function as well anymore and has less engaged users. Furthermore, app stores are constantly being cleaned, which means that old or non-functioning apps are likely to get removed.
Your app doesn’t have to fall into that category. According to research by Gartner, 20% of companies will abandon their mobile apps by the end of 2019.
Before the development of your app, you made a plan, observed your potential users and tested your mobile app, or at least you should have. This is the process of understanding and analyzing your users and their interaction with your product.
However, the research and launch of your app, don’t make your job complete. You need to provide regular updates, customer support and to fix bugs. This takes some constant work, time and money.
When you already have an app you’ll have to improve it frequently or you become a part of the 20% who abandon their apps.
If you have done your UX research the first time around, it would be much easier to use it for your existing app. But how exactly can it help? Well, have a look at these tips on how to use UX research to revive your old mobile app.
Think of your business goals
In the very beginning of your UX research process, you need to get back to the basics and think of your main business goals. What was your business model when you first started. You need to find the reasons why user experience lost its charm.
Realign your business goals and make your UX designed to fulfill them. Keep in mind though, no goal would work out if you don’t work for it. Check in constantly to make sure you’re on the right track.
UX research can help you keep your vision clear and identify any area of frustration, so it can be optimized for a better experience.
Your target audience
You need to be aware of your users’ behavior. For your UX research to revive your app you can reach out to your most engaged users, so they can inspire you and give you advice on how you can improve your mobile app.
Your app may solve a different problem than the one you originally made it for. That’s why you need to ask your users and hear their voice.
Consider what works for you
With all the updates and new functionalities you try to provide in your app, at one point it might start to lose its focus. It may be time for a cleanup. Check out the working process of the mobile app and the number of steps users need to go through in order to complete one cycle.
You should optimize the app user’s cognitive load by removing everything that looks distracting and makes the app more tiring. You can use a survey to allow your audience to tell you what they’d like to change in the functionality. Find out any difficulties they experience as there’s a high chance that they are the reason why fewer people engage with your app.
With the help of your new UX research, you can make accurate adjustments and let go of useless features that turn users away and provide them with better ones.
Provide users with value
You need the UX research to make sure that your mobile app works as intended and users are getting what they need. However, you can also use it to find out new ways of making your product the best it can be.
People use your apps to complete their daily tasks or just for entertainment purposes. If it’s solving their problem, that’s what matters most. But think about how can you take their experience to a whole new level?
Take Instagram stories as an example. It’s new layout and features met lots of backlashes but today it has reached over 1 billion active users and is one of the most popular social networking media in the world.
High-risk experiences have a chance of biggest success, but they can turn out to be a massive fail as well. However, if you feel like you have an amazing, innovative idea for your app, do your further research and planning and check if it would work, because if it does it could be the boost that your mobile app needs.
To keep things working and useful, they require maintenance. Your mobile app is no different. Regular checkups and UX research help you keep on track with how it performs and does it solve users problems.
In order to keep your app on the market, you’ll need to make that your regular practice. It makes the mobile app relevant. A brand new UX research can same your old mobile, furthermore, if you’ve done the job well, it can even make it a hit once again.