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Each year we want to change and improve our work from the previous one. As with anything, this goes for web design as well. Some of the things that first gained popularity in 2018, became trends in 2019. As technology improves with every second, web developers and designers need to keep up and bring innovations into their work. We’ve already listed some of the anticipated UI design trends for 2019 and now we want to see how it went through the year and see where it might go from here.

Business always wants their web page to be as trendy as possible, so looking for all the new ways of providing the best results is crucial. The user interface is the first thing that catches the viewer’s attention. In order to have a recognizable page that offers a great user experience and is up to date, you need the best UI.

A leading trend in 2018 was the design of mobile apps. Today it is still improving as smartphones are a widely used device. The overall look of apps play an important role in captivating and expending the targeted audience, as well as it’s availability on any device

Now the UI design is moving forward to provide new levels of usability. Designers need to make quick adjustments to keep their pace with never stopping changes. From color choices to VR interfaces, every part of web design works to satisfy users’ needs. To make sure that you have it, here’s a list of the top 5 UI takeaways to look for in 2019:  

Emotional design

Creating a connection with users is very important. It engages them to your site and potentially sells your product easier. That’s what emotional design is all about. The visual elements in the design provide different feelings and reactions in viewers.

The emotional connection falls into four categories – surprise and anticipation, fear and anger, joy and sadness and trust and disgust. Consider where your content falls among those groupings and use the right color theme for it in order to further connect with the user.

Abstract design

It’s a crazy world we live in today. Many projects that have more surreal elements in them start to appear. This type of design seems to be liked and wanted by users so this trend will continue to develop. They want experiences that are out of the ordinary and aren’t real. That is what abstract and surreal design exactly provide.

We already mentioned the emotional connection with viewers and this type of design tends to create that connection easily. It often includes animation, illustrations and is rather playful. This involves the viewer in the project and makes him want to become a part of it. That’s exactly what keeps them engaged.

Split Screen Design

The split-screen design has been a thing for a while and in 2019 it keeps growing. The main reason is that the website design needs to fit mobile users. We know that the usage of mobile devices is increasing rapidly, so a design like that keeps emerging.

The split-screen is broken into two panels of content and it collapses into a vertical block on small devices. This allows you to design content that not only works on different devices but also looks good.

Many of the split-screen designs are actually featuring side-by-side screens that are similar. This can bring out the importance of the larger item especially on mobile devices.

More Text

Usually, when something is developing fast at one point we tend to get back to the basics. In this case, this happens to be text.

2019 brings back the stacked headlines and a few images. The text became a featured element. This trend could actually look amazing with the right typography only. Also, it provides lots of information to users at first sight. However, if done wrong, using this trend can turn into a complete failure.

What you can do to make heavier text design work starts using triple-stacked headlines on your homepage for example. Text sizes in this type of layout are much smaller than the popular oversized fonts. Keep in mind that users need to want to read the text that you put there in order to have success with this design.

Augmented Reality (AR)

To fully engage the viewer to the web page, designers need to go beyond the screen interface and include physical interactions. Augmented Reality is nowhere and makes that possible. Both Google and Apple have introduced their AR development platforms, that blend the digital and physical worlds.

AR gives the user the ability to see digital objects in the real world. This can really improve their user experience. IKEA, for example, uses AR so the consumer may place furniture wherever they desire and see if they like how it looks before actually buying it. This makes their online shopping experience much more convenient.

Only with the help of your phone’s camera, you’ll be able to try different products. Many brands started using AR for that on their websites and applications. The more consumers get familiar with this option the more they look for it. With that said Augmented Reality a trend that is definitely here to stay.


We are into another exciting year for UI. It is now closely related to user experience and improvement in technologies. In order to satisfy consumers and give them the best possible user experience, designers need to keep up with changes and dominant trends in the industry. Some of the last year’s trends continued to grow in 2019 and for sure soon they’d be replaced with innovations once again.

The constant drive to please customers’ needs is crucial for designers and developers. We’ve listed some of the top UI accelerators, so to speak, for 2019 that they need to look for in order to provide viewers with the best and up-to-date user experience.