Creating a proper website for your clients requires quite a lot of planning. More importantly, as a web design company, you’d have to start thinking like them. Even more so, you’d have to position yourself as a potential customer of your client.
Why? Well, while the website will represent your client in front of the entire online community, its primary goal is to sell. One particular industry that can benefit a great deal from serious online exposure is the dining business. Running a restaurant is an incredibly social endeavor and, as such, any owner needs to be properly represented online. We’ve stepped into the era of the Internet and not being online means you’re lacking. Period.
Now, while it’s entirely possible and particularly fruitful to make a killing online using only social media. However, having a website is not only going to reinforce your position, but it will add one more platform where you can engage your potential customers.
With this in mind, we’ve taken the liberty of providing you with 5 tips for designing an awesome restaurant website.
Let’s kick it off with the basics. When you enter a restaurant, what’s the first thing that makes an impression?
It’s the overall atmosphere, whether or not the place is tidy, the smell, the ambiance, the way it’s organized, and so forth. In other words – most of it is visual.
While there are other critical web design tips that a lot of people out there will put as a first, we stand firmly behind photography. As a web design company with plenty of experience, we’ve learned to appreciate the importance of professional and high-quality photography.
It’s uncanny how many restaurant websites out there use basic stock photos or pictures taken with an iPhone. While that’s an alternative, if you want to excel, you have to go the extra mile. Hire a professional. Spend a few extra bucks. Your website is your very first impression to each and every online customer.
Think of it this way – if someone sees your website before he sees your actual restaurant, do you want to risk him not being impressed because you didn’t use professional photos?
No, right? We thought so.
If you’ve read anything web-related in the past year, you’d certainly know that people are stepping away from computers. They are moving towards mobile devices, be it a tablet or a smartphone. When working with a web design company, they ought to guarantee that your web design has to be responsive.
In other words, it needs to adjust when your website is loaded on a mobile device. Failing to do so will cause critical damages to your online venue.
Not only will it hurt user experience, but it will also destroy your overall online presence. The reason for this is because Google has implemented the so-called mobile-first indexing, meaning that your website won’t be a priority for them if it’s not responsive. You can read more about the matter here.
It’s a basic principle, trending incredibly well in 2018 and 2019. As a professional website design studio with tons of experience behind our backs, we can assure you that simplicity is cherished.
That’s especially true for restaurant website design. Every well-made restaurant website needs to contain important and much-needed pages. However, you don’t need to load the user with unnecessary information. They won’t be bothered by it. You’re running a restaurant – not a bookshop. People are on your website because they are hungry.
Hence, keep it simple. Emphasize your best work through high-quality photography (remember tip #1), and describe the dishes with a few words. In terms of general information, provide your customers with what they need to make up their minds if that’s where they want to eat today. For example, if you have a tight specialization in a certain culinary niche – outline it.
It’s also a good idea to add pictures on your “About Us” page with the key figures of your restaurant such as the Master Chef, and any other chef that will be preparing your customer’s meals.
Using colors to your advantage can streamline some serious benefits to your restaurant web design. If you take a closer look at most of the restaurant websites, you will surely notice that the predominant color palette consists of four leading colors – brown, white, red, and black. There’s a reason for that. First, the brown color is used to emphasize stability, reliability, but also to show adherence to tradition.
Second, we have a white color. There’s probably no better color to express purity, freedom, and freshness. This is widely used to display salads and desserts.
Third – red. The color red is mainly used to symbolize secret desires and strong passion. While it’s good for different types of restaurants, it’s especially good for fast food types. After all, we all crave fast food here and there, don’t we?
And last but not least we have black. Black is the color of mystery but also of prestige. From the perspective of web design, it also makes other colors pop out, making it great for displaying main dishes.
We know there are probably other tips that we could display, but this one is so underestimated that it’s absurd. How many times have you stumbled upon a contact form which looks as generic and broken as it can get? You’ve gone through the website, you’ve decided to call them up and book a table and you land on the contact form only to realize it’s absolutely horrific.
Your contact form is your last point of contact and, as such, you need to make it count. Follow the overall web design pattern of your site and transition to the contact form. State all the important information such as location, working hours, contacts, email, and everything you can think of.
Like all good things, our web design tips list has also come to its end. However, you can get in touch easily and we’ll gladly share more or help you with your restaurant web design. Here’s our contact form (check out how awesome it is *points to Tip #5).
As a bottom line, though, we’d like to stress the importance of a well-made and good looking website for your restaurant. Don’t underestimate its prominence – it will return the favor tenfold!