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Do you think that an illustration is something beautiful or funny? We can’t help but agree. However, are you sure you know about its more practical aspect that can bring a lot of benefits to your business? In this article, Fireart Studio will share with you some of our insights related to the power of digital illustration in website design. Are you ready? We start.

Design by Barbara Morrigan for Fireart Studio

Craft a Brand Voice With an Illustration in Website Design

Design by Kostia Varhatiuk for Fireart Studio

Digital illustration is not only a beautiful image but also an essential channel of communication with your target audience at a more emotional and personal level. It allows us to transfer not obvious but still valuable information about your brand. The mood, voice, style, and other unique brand’s peculiarities can be masterfully encoded in a single illustration. 

You can reveal your brand’s character by creating distinctive and memorable heroes that can accompany your potential customers during a whole journey on your website. You can even create your own mascot that will embody your brand. The mascot is a character (no matter whether it is an animal, person, or an alien) that symbolizes your company and is often presented along with a logo. 

Animation by Aslan Almukhambetov for Fireart Studio
Design by Barbara Morrigan for Fireart Studio 

You can design illustrations and heroes, incorporating your branding colors, logos, specific visual metaphors that symbolize your brand, and so on. There are multiple methods to express your brand identity in an illustration. By creating the so-called branded illustrations, you also ensure that your brand will become more visible online. People don’t remember brand names or facts. They remember images related to them. Digital illustration is a perfect way to emphasize your brand’s fantastic image, create powerful associations, and instill them to your audience.