Fireart Studio Redesign Case 2023: Parents Project 3 Fireart Studio Redesign Case 2023: Parents Project
Review: 5- 5 5 Fireart Studio Redesign Case 2023: Parents Project

Fireart Studio Redesign Case 2023: Parents Project

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Branding
10 January
3 min read
Fireart Studio Redesign Case 2023: Parents Project 4

Fireart Studio, an award-winning UX/UI design, and product development agency, starts a new 2023 with the release of its first design case. An app called Parents is a resource of professional knowledge about parenting, accessible 24/7, and within reach of a hand. Acknowledging parents’ life and the difficulties of their commitments to long courses was a cornerstone for creating the redesign for Parents project.

 

Fireart Studio Redesign Case 2023: Parents Project 5
Find it on Behance

This time, among the app problems to solve, was the absence of a clearly defined concept and visual system and the overall inconsistency in the previous app design, which resulted in the lack of emotional connection and the brand’s premium quality content, which were not less important than functionality.

So, the critical tasks and challenges for the team were to brief the client, bring clarity to UI, restore clear and awesome UX in the app, make it look excellent and self-promotive, and fix the design system to keep the app consistent.

Fireart Studio Redesign Case 2023: Parents Project 6
App shots

‘Personality of the Parents app has the characteristics that are worthy parent needs: friendly, human, practical, smart & trusted’ – admits the designers’ team.

To achieve the goal, and transform a purely functional app into an engaging brand, the team defined what the brand was all about, its positioning, developed a logo design, picked a colour palette & typography, as well as illustrations to include into a new brand application.

‘With the main colors & fonts, we wanted to convey the energetic, approachable, yet trustworthy nature of the brand.” – goes on the team.

Fireart Studio Redesign Case 2023: Parents Project 7
Some of the Parents outdoor ads

The project’s scope also included a thorough design research phase, delivery, illustration creation, development, and quality assurance. To better understand the users, designers conducted a study and gathered user personas before starting the product design phase.

They also compiled a complete user flow structure to keep of the users and their interactions with the product. Wireframe prototypes were sketched and the design system was deliberately created to ensure intuitive UI/UX with all the necessary components included.

Fireart Studio Redesign Case 2023: Parents Project 8
Parents App

Besides, onboarding and sign-up processes were nailed up to make it easy and clean for both children and their parents. Parents who join the parenting program grow and evolve together with their kids. An equivalent website solution was also designed for the ultimate usage comfort and accessibility.

As a result, the design that makes users feel reliable to test and define the final version was successfully created.

About Us:

Fireart Studio remains an experienced and reliable product design & development partner for small businesses, enterprise clients, and individuals with a solid reputation in Poland and overseas. Our team regularly showcases the supreme achievements in product design services, dealing with product development and providing other services for over a decade. We help create beautiful and highly functional designs for the most ambitious startups & global-scale companies like Google, Atlassian, Huawei, Swisscom, Swiss Fin Lab, as well as business newborns, and so much more.

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“The website and branding have met praise from customers, leading to more work for Fireart Studio. The team provides designs, UI/UX, and other services promptly without sacrificing quality. Professional, reliable, and quick to respond to inquiries, they oversee a smooth workflow."

Fireart Studio Redesign Case 2023: Parents Project 9
Garik Goldsheyd

"Even competitors praised the website, which successfully clarified complex concepts and synchronized seamlessly with social media platforms. Although they could make more structured recommendations, FineArt Studio's affordable prices and round-the-clock availability made them a great resource."

Fireart Studio Redesign Case 2023: Parents Project 10
Marcus Hendrikson

"FireArt Studio has a talented team that is skilled in design and illustration. Their work perfectly captured the desired look and feel and was very well received by the client. Their communication was also wonderful despite time zone differences."

Fireart Studio Redesign Case 2023: Parents Project 11
Todd Irwin

“Boasting an outstanding quality of work, Fireart Studio implemented web designs that reflected the client's vision. The team was reliable and communicative, making for a smooth collaboration. They successfully delivered an online presence that the client is more than satisfied with."

Fireart Studio Redesign Case 2023: Parents Project 12
Felix Rodriguez

"Prospective users praised the new website's seamless incorporation of multiple dashboards and beautiful design. FireArt Studio's collaborative approach, current technology stack, and extensive industry experience made the engagement enjoyable."

Fireart Studio Redesign Case 2023: Parents Project 13
Julian Fagan

"Their deliverables earned positive feedback from the customer and end users. Particular points of praise for Fireart Studio's work included the UX/UI design, illustrations, and animations."

Fireart Studio Redesign Case 2023: Parents Project 14
Bernhard Obenhuber