The design-first approach will become a secondary attribute in the upcoming year. The design of digital products in 2020 will focus on improving people’s lives and meeting business goals. This suggests that simple design with asymmetrical layouts, a mobile-first approach, and a special focus on page speed are likely to prevail. So without any further ado, let’s have a look at the hottest mobile app design trends 2020. All app design best practices and tendencies are gathered in this comprehensive collection.
Before we consider the biggest mobile app design trends 2020, let’s take a closer look at the mobile market potential. You might be really impressed by these figures. We all know that the number of mobile devices is constantly growing. However, I’m not sure that everyone realizes the scale.
According to Statista, more than 1.56 billion phones are sold worldwide annually. As per the same source, revenues from mobile applications will raise significantly in 2020. They will be higher by over $120 billion if compared to the previous year. It’s around 25% growth compared to 2019. These statistics make us realize the urgent importance of creating an excellent UI for mobile apps, as the market demand is growing along with the competition.
An important factor influencing app design trends in 2020 is clean edgeless screen design that’s been in the limelight since 2019 and is likely to become trendy in 2020 too. Recent releases of buttonless products from Google, Samsung, and Apple will definitely force mobile app designers to re-think their future designs. The buttonless nature changes the way modern app UI design can be conceptualized, forcing users toward gestures. Losing the buttons means a larger screen and more place for implementing.
You can benefit from a buttonless screen by adding simple animations based on the gesture needed to perform a task.
Let a user swipe left to delete a message or pull down on a page to refresh it. There is plenty of in-app gesture ideas that can significantly change mobile user interface design and make it sleeker, more modern, and far more effective. Currently, almost every application uses in-app gestures to speed up navigation. For instance, you can double-tap a photo on Instagram and Dribbble instead of pressing it like a button.
Face ID is another noteworthy addition and amongst the hottest trends of 2020 which will surely transition in 2020 and 2021. While it’s primarily known for enabling the user to unlock their phone, designers also started incorporating this technology into mobile apps too. Do you remember all your passwords – with face ID, there’s no need to?
That’s an amazing opportunity for UI designers to smoothen the user flow, improve mobile app design, and make people feel more secure. Face ID is a mobile design trend you should start working on because 2020 will surely see this technology being much more widely used, especially when in e-Commerce app design.
The ability to maintain focus has actually improved over time, but the audience has become more selective in the content they choose to consume. According to the 2018 State of Attention Report, the use of animated visuals is effective in keeping the audience engaged.
Social media is one of the most common places which perfectly exemplifies how video content can replace written content. Short and precise videos help retain people’s attention spans for more than 8 seconds while being even more informative and engaging than traditional written content.
Video content and animation will surely play a crucial role in 2020. If you’re not doing it already, you should seriously consider it. This practice can help you craft the best mobile app design 2020.
Using videos or animation you can demonstrate new app features, show how to do a certain task, or convey other important information more effectively.
Picture this: your prospective customer is about to make a purchase but needs your help. It might be quite difficult for a user to find the “Contact us” button. Moreover, waiting for the answer from customer service can easily become a major barrier to a sale. A good conversational design that takes advantage of artificial intelligence can seriously help convert visitors into customers.
The way a chatbot looks in your mobile user interface can vary, and it’s generally a matter of overall design. However, when implemented properly, it can improve the user interface tremendously.
2020 and 2021 will require thinking outside the box, or rather, the grid. Your UI might not be fixed to a screen anymore. Using augmented reality, mobile app designers emphasize interactions with the real world. It’s actually what can help you create the best mobile app UI design this year.
You can use AR to create functional user interfaces that allow customers to try furniture out before buying it, for example. Or, imagine, your mobile app lets users try on clothes to see how they’d look before purchasing – augmented reality may become a perfect tool which makes the shopping process even more interactive.
Augmented reality plays a huge role in the design of user interface and it’s not going away, despite the fact that it’s not a new trend, per say.
Graphic designers tend to strip away all decorative elements and direct the user’s attention towards content. This decreases the mobile app’s complexity and makes the user interface almost invisible. Content-first layouts help users consume the content without being distracted.
While neutral interfaces bring out a lot of benefits, they also pose a lot of challenges for app designers. The main issue is that such interfaces look very similar and it becomes harder to create a truly memorable experience.
Using typography, however, can help you distinguish a brand among others and make your app stand out on the market.
Digital illustrations are another trend that can help you craft the best mobile app UI design 2020. Designers use them for user onboarding, visual tips, and screens in case of app issues to eliminate negative user experience. Digital illustrations help engage people, set a more emotional connection between a brand and users, evoke the user’s emotions, and increase their loyalty. In the example below, you can see how Fireart Studio has used illustrations in UI design.
In modern design, typography has become an important part of design as it adds to the overall style and mood of a digital product. Today, one of the most appreciated skills for product designers is the ability to choose the most appropriate font that can emphasize the digital product’s essence and personality. Thus, the variety of beautiful Serif fonts can make your mobile app even more memorable and intriguing. Serifs serve as the additional UI decoration and have become one of the most amazing mobile app design trends in 2020.
Futuristic palette, bold colors, and gradients combined with neon shades refer to the next UI design trend in 2020. This mix of colors and effects reminds cyberpunk and makes mobile app design look modern, innovative, and cutting edge. Here is one of the best examples of futuristic colors in UI design.
Transparent UI elements are another popular trend in mobile user interface for 2020. Semi-transparent layouts, color overlaps, and decorations make the design breathe and add feelings of lightness and air. Transparent designs look fresh and inspiring.
Rounded shapes are more often used in mobile UI this year. You can see trendy round forms of layouts, decorations, buttons, and other UI elements. This shape makes the design look soft, organic, friendly, and pleasing. They help distress the user in critical situations and eliminate negative experience in case of bugs or other technical issues. Below, you can see an excellent example of how UI designers can use round shapes in user interface design.
Dark mode has become particularly popular this year. It makes UI design look elegant, minimalist, and unobtrusive. Moreover, it mostly doesn’t cause cognitive user overload and eye fatigue. Modern users prefer dark user interface design as it helps concentrate on the most important content and doesn’t distract with the unnecessary decorations and details.
Due to the fast transformations in the mobile industry, the boundaries of mobile app experiences are constantly changing too. We’re expecting to see even more amazing innovations that will influence 2020 mobile app design trends. Despite our fast-paced everyday life, it’s the designer who’s supposed to make people’s lives better. These hot UI trends and app design best practices 2020 will help you create the best app design and stand out in the market.
Fireart Studio is a UI/UX design agency with extensive experience in creating mobile app design for startups and top brands. Our skilled and talented designers will help you craft a mobile app concept that will resonate with your target users and will help your product become quickly loved in the market. Do you want to get an estimate of your project? Don’t hesitate to schedule a coffee with our experts and discuss your mobile app. You can contact us here or just send an email to firstname.lastname@example.org.