Mobile App Design Trends 2023: Comprehensive Collection 3 Mobile App Design Trends 2023: Comprehensive Collection
Review: 4- 5 5 Mobile App Design Trends 2023: Comprehensive Collection

Mobile App Design Trends 2023: Comprehensive Collection

UI/UX Design
31 July
13 min read

Mobile UI design trends never stay the same. The world is changing, new technologies grow, and new approaches to design appear. Since the number of websites has already reached 1.13 billions, 18% of which are active, keeping pace with the design trends is not the choice of the company that is planning to scale. That indicates that at the time of writing, there are approximately 200 million active websites.

For the companies that want to keep up with the time, following new design trends is a must. But is it possible to follow all trends at once? Or maybe there are some approaches to design that we should follow not to overload interfaces with various elements? 

In this article, we’ve collected mobile UI trends 2023 that will help you stay up to date. Obviously, each of the businesses and niches has some specific features that apply some restrictions on design trends to use. Still, with a huge number of different approaches, you can select some that will be perfect for your website or app.

Mobile Market Potential – Quick Overview

The rapid rise of the mobile market potential has caused the necessity for businesses to go mobile. In 2023, mobile internet usage is 92.3% There are approximately 4.32 billion active mobile internet users.

Imagine: revenues from mobile applications reached US$137.30bn in 2023. It means that mobile market potential is growing rapidly and the situation is not going to change.

The statistics prove that going mobile is no longer a choice. It’s a must for a scaling business.

Here Are the Biggest App Design Trends 2023

Mobile UI design trends 2023 encompassed the most effective approaches of the previous years, best practices, and proven expertise of our team. So here they are: biggest design trends you need to follow in 2023.

Boost user experience with in-app gestures

When using an app, we all use gestures. We touch the screen. Swipe it, tap, rotate. The gestures are various, but we always expect that finding the right gesture won’t take too much time.

We’re already used to double-tapping any Instagram photo you ‘like’ it, and it has become one of the standard gestures we use every day. We don’t even pay attention to some of the gestures and do them intuitively.

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Example of double-tapping by Miguelgarest

But did you know that iOS and Android have a list of standard gestures that are to be used in the app? Here are some of the basic and well-known in-app gestures for iOS.

Tapping Used to activate any control, select the item. 
Dragging Used to move elements across the screen.
Flicking Used to scroll or pan quickly.
Swiping  Used to return to the previous screen. 
Touching and holding Used to highlight the text and display the menu

Android OS also has some common gestures. For Swiping, it has several solutions depending on where you swipe:

Swiping from the bottom Used to go home or the overview screen.
Swiping from the bottom when on the home screen Used to open the application drawer
Swiping across the bottom Used to switch the screens
Swiping diagonally Used to launch Google Assistant 
Swiping from the top Used to open quick settings

Face ID

Face ID technology has changed the way we interact with devices and apps. No more passwords, no more mistapping. You just need to look at the screen of your device, and it is unlocked.

Face ID appeared for the first time in 2017, and it is now used in all Apple devices. Apple admits that ‘TrueDepth camera captures accurate face data by projecting and analyzing over 30,000 invisible dots to create a depth map of your face and also captures an infrared image of your face’, therefore, this is a more advanced technology than Touch ID.

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Face recognition by Atuka for UBANI

That’s an amazing opportunity for UI designers to smoothen the user flow, improve mobile app design, and make people feel more secure. Face ID is a mobile design trend you should start working on because 2023 will surely see this technology being much more widely used, especially when in e-Commerce app design.

Motion: Video and Animation

According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service. Video content is booming: we spend hours watching Youtube and Vimeo, and expect from all brands to be presented on these platforms.

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Animation sample by Fireart Studio

If you still ignore video and animation in your marketing strategy, make a switch. You’ll notice the difference: your landing page will get more leads, the content will finally start to convert users, and brand loyalty will be higher than ever.

Chatbots and conversational design

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Content Bot from Robert Raimann for Netguru

Back in 2022, the revenue from chatbot promised to turn up $83.4 million, and by 2027 this number will reach $454.8 million. This is definitely one of the mobile UI trends 2023, and it won’t lean back.

Chatbots help to optimize business processes concerning communication with clients. Moreover, they are helpful when it comes to processing multiple requests at a time, and working with common issues.

Augmented reality in UI design

Imagine: 5 years ago the number of augmented reality mobile users was 0.44 bln worldwide. In 2024, this number is expected to reach up to 1.73 bln! If you want to get ahead of the time, introduce augmented reality to the list of latest mobile UI design trends that are obligatory to use.

Of course, introducing AR into UI can hardly be done by a small team of designers. Here, you will need deep expertise and a professional approach. It’s better to hire a team of experts who will develop a strategy for using augmented reality in design and help with its implementation.

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Sample of Augmented Reality in UI by Pavel Tsenev

Neutral interfaces and content-focused experiences

Many of the mobile UI trends 2023 emerged from the most popular tendencies of the previous years. Neutral interfaces and content-oriented experience is one of them.  It encompasses several approaches that we recall below.

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Sample of content-focused experience by Fireart Studio


UGC or user-generated content is materials about a brand that are created by ordinary people and posted to the public. UGC includes reviews, videos, photos, testimonials. Write useful letters, send important mailings in instant messengers and via SMS, and launch chatbots to  join the growing trend which is a marketing reality that you need to accept.


Illustrations are a great supporting tool that can help with business identification and brand demonstration. Whatever idea you want to convey, an illustration helps to make it as clear as possible even though you use a metaphor.

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Illustration by Fireart Studio

You can use illustrations of different types for your business. But remember: try not to mix styles, not to mislead your clients.

Serif fonts

Serif fonts are clear and elegant, and they help to visualize texts in the most attractive way. There is a psychological trick behind the serif fonts: the letters stand out clearly, so it gets easier for the brain to remember the words. 

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Serif fonts sample by Riley Cran

The top 5 popular serif fonts are as following:

  • Hermann
  • Recoleta
  • Blacker
  • ITC Lubalin Graph
  • Linotype Didot

Futuristic color

Neutral interface no longer means using neutral colors. Mobile UI trends 2023 insist: using futuristic colors, you drive the attention to the most important parts of the design. Moreover, they help to stand out from other neutral designs that frequently look the same.

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Futuristic colors by GOBO design

Transparent elements

Transparent elements in design help to demonstrate depth in design. Also, this is an additional way to drive attention to certain elements and make the design clearer and more attractive.

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Transparent elements by Olga Vdovenko

Rounded, organic shapes

At the moment you decide to apply a shape to the interface, the design gets into the mobile UI design trends. In combination with other approaches, you get a stylish element that sharpens the experience and helps to create a clear and unambiguous design.

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Organic shapes by Fireart Studio

Dark mode

Dark mode is probably one of the most popular interface themes that are currently presented in a huge number of apps and devices. It’s opposite to the standard mode with dark text on a white background: in dark mode, the text is white, and the background is dark.

More and more devices and apps provide an option of switching between these two modes.

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Light/Dark mode by Fireart Studio

Dynamic Visual Experience

To enhance the UI of your website or app, add some dynamics to the interface. The least complicated way to do that is to add some animation or videos. Micro-movements can change your application significantly. With the help of animation, you can emphasize app features, improve conversion rates, and even sales.

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Sample of dynamic visuals by Coding Artists

Convenient Voice Interactions

Mobile UX trends 2023 are a little bit more than just visuals. Currently, they also include voice interactions – just like Siri, Google Assistant, and Alexa. However, with VUIs it’s important to stick to the idea and the message not to overload users with information. 

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Sample of sound interactions

More Extravagant Digital Illustration

The number of designs that exist today is uncountable: websites, apps, landing pages, images, videos, etc. It’s almost impossible to create something that has never existed before. Still, you need to stand amongst the others and introduce some new approaches to design. Extravagant digital illustration can help you with that. Don’t hesitate to experiment with the images: you can always return to previous forms if you’re not satisfied with the results.

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SAM JI for Fireart Studio

The Passwordless Future

With the rise and development of technologies, it would be a mistake to ignore them. People have gotten tired of passwords, they are annoying and not safe. New technologies allow forgetting about passwords, so it’s time to integrate these technologies into your projects.

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Touch ID by Zake

 Advanced Animation

One of the biggest mobile UI design trends that you are to introduce into your designs is advanced animation. Simple movements won’t attract your users anymore. Try to add new, more complicated transitions and you’ll notice the difference.

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Advanced animated transition by Emanuele Colombo

Liquid Swipe and Buttonless Design

We have already mentioned common gestures for iOS and Android. You can use this information in creating a buttonless design with a liquid swipe. Users do not need to see a visual button to understand where they need to click or swipe to get the desired result. So why to keep adding these visuals to the UI?

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Buttonless design by Fireart Studio

UI and UX Design for People with Disabilities

When working on any UI, you need to remember the users who will interact with it. Nielsen Norman Group recommends:

  • using ALT texts for images for people with visual disabilities
  • creating image maps
  • encoding information with relative size texts 
  • turned off sound should not affect the website UX
  • website or app elements should not require precise tapping

Inclusive design (design for people with disabilities) is one of the trends that must be used by any company. You can refrain from futuristic colors and VUI, but your design must work effectively for people with any kind of disability.

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Inclusive design options by AccessiBe

Best App Design 2023

There’s no one design that will suit every single business or company. The best is the one that uses trends that help to emphasize the strengths and build proper relations with TA.

Moreover: the design that tries to follow all trends looks overwhelmed with the elements. Therefore, it’s better to choose some of the trends that are appropriate for your business and smoothly integrate them into your UI. Step by step you can use mobile app design services to implement these updates, but remember: trends change all the time. Next year, some of them will be out-of-date while others will appear.

Want a Unique App Design for Your Brand? Contact Fireart Studio

Following all the trends and defying what’s best for your business is a complicated task. It requires resources and expertise in the field. Mostly, businesses cannot afford to make such research on their own. At this point, Fireart Studio ui ux design agency comes to the scene.

We know all the current trends, and we understand what’s better for your niche. We can help you both with the research and with implementation via mobile app design services. And if you have no idea how to implement the latest mobile UI design trends – contact us, and we will discuss the opportunities.



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