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A picture is worth a thousand words. We are the visual creatures and perceive the information much better if it’s accompanied by some pictures or photos. The most complicated idea can be conveyed with a single image. That’s the main power of illustration.

The wise UI designers know that a smartly employed illustration can double the overall usability of an app or website. Dear UI design warriors, would you like to get inspired by the fresh ideas of illustration design? In this article, we will uncover the 6 big reasons for applying digital illustrations in the user interface design of your mobile application or website.

Reason #1. Illustration saturates UI with the needed information

Imagine, you need to describe and explain a complicated concept of your product. Yes, sure. You can try to do it with the words, in-app signs, and so on. May the wind always be at your back and the sun upon your face… Because it’s the only thing that can save you if the concept you try to explain is really complicated.

Or you can try to explain the most difficult thing in the world using a simple illustration. It’s possible to tell the whole story with a single picture. We should admit, the message would not be so bright and saturated with information if it was explained with the words only.

Illustration for Google by Leo Natsume

Reason #2. Illustration adds a pinch of style and artistic harmony

Illustration plays a bigger role than you could imagine. It’s not only the way to communicate information but also to distinguish your brand with a unique style. It can uncover the character and mood of your business.

Many companies create a so-called hero that conveys philosophy, features, and goals of their business – everything in a single image. They use illustrations of this character in their blog articles, review, and landing pages. Would like to be distinguishable and unique? Then a hero can become a good advocate for your business.

Illustration for Google Play Games by Fireart Studio